Increase Your eCommerce Store Traffic and Sales

Huge e-commerce sites such as Shopify have made it easy for individuals to start their e-commerce sites and drive traffic to them with ecommerce marketing. According to a recent press release by UNTCAD, global e-commerce sales grew by about 13% in 2017, resulting in about $29 trillion. Although more people are buying online, you need to make use of e-commerce marketing techniques for e-commerce traffic generation. This post aims at giving you insights on traffic building and e-commerce.

1. Target existing customers

 

When an e-commerce establishment has trouble growing, the obvious conclusion is that there are not enough clients. This misconception is quite common as your existing clients provide you with e-commerce free traffic. Rather than focusing all your e-commerce marketing ideas on how to boost e-commerce traffic, shift your efforts towards client retention. Your existing clients are your best e-commerce traffic as they have a higher conversion rate. You can make your existing clients keep coming back by providing them with a customer loyalty program where you reward them each time they shop at your store or make use of a referral program to motivate existing customers to bring in new ones.

2. Make use of paid traffic

 

Paid traffic is one of the most effective ways on how to increase online sales fast. Though paid traffic is more often than not expensive, done right, it can lead to tremendous e-commerce business growth. Paid traffic could be in the form of creating ad campaigns on Facebook, Twitter, Instagram, YouTube, and so on to increase e-commerce sales. Before paying for traffic from these referral sources consult your site’s social media properties to understand where engagement is highest. Targeting social platforms that already appeal to potential buyers is how to increase online sales through social media.

3. Use video demonstrations

 

Anybody would be interested in a visual description or demonstration on how to use the product or service you provide. Studies show that the average internet user is likely to spend 88% more time on your page if you have videos. Videos increase user engagement and show that you have an interest in the product you are selling. Also, videos resonate with people, and they are likely to remember its contents. Videos can also help you generate backlinks and social shares, as customers share your videos with their friends and families.

4. Build your brand’s awareness

 

This can be done by implementing the steps outlined in an e-commerce marketing strategy pdf. Strategy guides should cover how to build brand awareness and related topics like how to boost sales quickly and how to boost sales in a small business.

5. Include clients’ photos on your testimonials

 

The way you increase online sales in 2019 should change with the trends that are constantly developing, so your strategy in 2019 will look different from your strategy employed to increase online sales in 2018. As the web increasingly becomes visual, including your client’s photos on your testimonials and reviews is an effective way to drive ecommerce business growth. This shows that they are a real person and not just something someone made up. You can also allow your clients to share their stories about the product and encourage featured customers to link to your site on their own site. If your product or service is solving a problem, chances are high that your clients will be willing to tell and share their story.

6. Make use of e-commerce traffic statistics

 

You need to be aware of such statistics as:

• What products clients are searching for
• The demographics where most of your traffic is coming from
• From which e-commerce marketing channels your traffic comes from

These statistics help you come with effective and tailored strategies on how to increase e-commerce sales.

7. Optimize your site for mobile devices

 

One of the worst mistakes that an e-commerce owner can make is to assume that clients are going to shop only from their computers. Today, more people are using mobile devices, such as tablets and smartphones, to shop online. Indeed, research shows that 40% of smartphone users have shopped online. An effective way on how to boost e-commerce sales for mobile devices is through the use of apps.

8. Leverage SEO

 

Any credible e-commerce marketing company knows the critical role SEO plays in driving traffic to your e-commerce site. SEO is a common marketing technique that helps your e-commerce site “get found” in search results. Make sure you add keywords on your products descriptions and blog posts to increase the findability of your products via search both on your site and in search engines. Create internal links so that search engines index your e-commerce site.

9. Take an e-commerce marketing course

 

An e-commerce marketing guide is an effective learning tool for how to grow e-commerce sales and how to increase e-commerce revenue. With the high presence of online and offline resources, you are bound to find a course that’s tailored to your location or area or specialty. For instance, a person with an e-commerce platform in India or an e- commerce website in India should look for a course on how to increase e-commerce sales in India since buying habits will differ from location to location. An online jeweler should look for a course on how to increase online jewelry sales. If you run your ecommerce site with Shopify, look for resources on how users of Shopify increase traffic.

The bottom line

 

Gain your clients’ trust by ensuring that your e-commerce site is findable, informative, and secure. This will make your clients feel comfortable making purchases and sharing personal information and credit card numbers. This, along with the listed tips, will go a long way in helping your e-commerce site thrive.

Originally Published at www.gomalomo.com

5 Most Successful Ideas To Increase eCommerce Sales Quickly

How to Boost eCommerce sales

Since you've set up your eCommerce store, the Sales will simply begin pouring in, isn't that so? Wrong. Simply having a store isn't sufficient to drive sales. You have to attempt to urge individuals to purchase from you to expand eCommerce sales. 

That is the place it gets tricky, and where numerous eCommerce advertisers stall out. Fortunately for you, here are five of the best ways you can boost eCommerce sales:

#1: Be Transparent About Shipping Costs

What's the one thing that forces most customers to proceed with their buy? As per Statista, the top online purchase driver is free delivery. 63% of online customers proceed with their buys in light of the fact that the store offers free shipping. So this implies online retailers ought to give free delivery at whatever point conceivable in for eCommerce sales. 

Discover more insights at Statista 

In a perfect world, you could set up a free shipping minimum rate in which customers should purchase for a specific sum so as to meet all requirements with the expectation of free shipping. 

Be that as it may, a few retailers might not have the way to offer free shipping. High overhead expenses and different elements can avert startup eCommerce stores from offering free delivery. 

On the off chance that you aren't ready to offer free shipping, you should in any case be straightforward about shipping costs. At the point when you're forthright about the additional costs customers need to pay for transportation, it can help urge them to proceed with their purchase.

#2: Offer Live Chat Support

In some cases customers may neglect to change over on the grounds that they have a few questions or questions they need explained. So they leave your site, maybe with the aim of sending you an email or calling you to pose those inquiries. It sounds complicated, isn't that right? 

Consider the possibility that you could respond to their inquiries, and take care of their issues without a moment's pause. Live chat support empowers you to do only that. You can give constant assistance to your customers, which can improve their experience and empower them to discover what they're searching for. 

As indicated by Comm100, the normal consumer loyalty rate for live visit is 85.39%. Also, it takes not exactly a moment for customers to get their inquiries replied with the assistance of live chat. 

Are You Looking For Social Media Marketing Services?

This expanded fulfillment rate and brought down hold up time can assist you with expanding eCommerce sales. More often than not, customers will proceed with their buys if their questions and questions have been replied. Live visit can likewise enable customers to discover what they're searching for, which can likewise bring about more sales. 

The live chat bolster likewise empowered them to plan classified posting discussions. What's more, clients had the option to right away book property showings. In the wake of actualizing live chat on their site, the land business had the option to expand their change rate by 30%, as indicated by a Live Chat contextual investigation.

#3: Include Trust Badges to Increase Sense of Security

In the already refered to Brilliance report, another top explanation behind cart abandonment is worries about payment security. This proposes regardless of whether individuals love your products, and are enthused about getting them, despite everything they may not make a buy since they don't confide in you enough. 

The solution? Give them a conviction that all is good to lessen their uneasiness, and increment internet business deals. In any case, how precisely would you be able to expand your customers' feeling that all is well with the world? The appropriate response lies in trust identifications. 

In a study directed by Conversion XL, customers revealed feeling fundamentally progressively secure when seeing a PayPal Trust Seal. A similar report found that alongside PayPal, trust identifications from Norton Security, BBB, and Google were among the most confided in seals. 

As per the study, 25% of respondents felt that PayPal gave the best conviction that all is good. It was additionally the most believed seal over all age gatherings. The Google Trusted Store identification appeared to perform best among recent college grads, and more terrible among more seasoned clients. People born after WW2 would in general support PayPal Trust Seals, while Gen X customers supported the Site Lock security seal.

#4. Leverage Instagram

As of November 2017, Instagram revealed having about 25 million business profiles on the stage. As per Statista, there are 2 million dynamic publicists on Instagram. Instagram is an immense social stage with in excess of 800 million month to month dynamic clients. 

With these sorts of numbers, Instagram without a doubt conveys a huge potential to build eCommerce sales. You should simply center and utilize the correct mix of normal and explicit hashtags. When posting an image of your image or item, guarantee to post a high-caliber and appealing picture. 

Likewise, to produce a most extreme engagement rate, you should post your photographs and Instagram Stories at the correct occasions. The way to boosting your sales through Instagram is to build your engagement rate with your supporters. 

Presently, what are the most ideal Way to build the engagement rate with your followers? 

You can take a stab at sorting out challenges or show some in the background photos of your items to your adherents. In spite of the fact that the most ideal path is to post pictures demonstrating your clients in real life with your products.

#5. Showcase Your Top Selling Items 

At the point when a user visits your website just because, they ought not feel lost. You should control them in certain ways. An incredible method to do so is to feature your top of the line products. 

To do as such, you can incorporate a class of "successes" on your landing page itself. This can help increment your eCommerce sales. Likewise, another user on your site will get the chance to find out about your most well known items. 

Another client to your site is curious about with the route of your site. Particularly in the event that you are an eCommerce site selling a wide scope of items. Along these lines, putting your smash hit items directly before them will doubtlessly support them.

Boost Your eCommerce Sale : 2019 Ultimate Guide

You did the math. It might just work, this last-ditch effort to Boost eCommerce Sales by slashing your prices, practically giving your products away. Just this once. Maybe your customers will come back and buy more. Maybe they’ll leave you some glowing reviews and that’ll be the spark you need to finally get some traction.

At least, that’s the hope. Maybe your last hope for making this whole ecommerce business work, if you’re brutally honest with yourself.

If selling stuff were as easy as everyone says, why do 37,700,000 results come back for searches like, “How can I increase my sales quickly?” Skim through the articles on the first page, and you’ll find a whole lot of tactical advice – and some of it will work.
You could certainly chase after the tactic of the month to generate more sales, just hoping to keep your cash flow in the black, of course. But what if you could step back, get off that roller coaster, and go after what probably enticed you into this business in the first place?

What if…

• You could build the kind of sellable asset that would set you and your family up for life?
• You never spent another night tossing and turning, worrying about how you’ll keep your store afloat?
• Your business became invulnerable – to imitators, platform evolutions, bargain basement competitors?

Our Promise: We’ll get into tactics you can use, including how social media can increase online sales. But if you’re serious about scaling your business, building strong, and winning loyal customers for the long-term, we need to start by addressing a hard reality.

Want to Boost Ecommerce Sales? It’s Going to Take Time or Money

I know what you’re thinking…

It’s a chicken and egg thing. If you had “extra” money lying around, you wouldn’t be searching for advice on how to Grow eCommerce sales. You’d just hire an advertising whiz to do it for you. If you already had “extra” time, it would probably be because your business was generating so many sales that you could finally come up for air and enjoy some of that freedom that drew you into ecomm in the first place.

Besides, many ecommerce owners have their money tied up in inventory. Over and over, they’ve heard, “Debt is bad. Debt is dangerous. Debt will cripple your business and leave you ruing the day you took such a foolish risk by borrowing.”
And this is where people run into trouble.

Actually, It’s Funding Your Own Inventory That’s Stupid

Let me clarify. Funding your own inventory after you’ve got proof that people will buy your products is stupid. Many brand owners in the Capitalism.com community have grown seven- to eight-figure businesses – starting with less than $5,000. They bootstrap, putting their own money at risk to start, often seeing that investment turn into monthly revenue of $100,000 or more.

A safe way to generate a nice ROI, right?
On the surface, sure. But it’s also a sure way to hit the kind of plateau that’ll paralyze you, a state that’s anything but safe. Why? Because it’s like going into a fight with one hand tied behind your back. Without margin, you can’t make good moves, jump on opportunities, or recover from failed tests.

It’s this stubborn determination to self-fund that leaves business owners puzzled, lamenting, “I’m selling $200K a month – but I’m STILL strapped. I can’t even afford to hire people to help me… in fact I can’t even pay myself.”

Huge mistake.
The worst part of having your money tied up in inventory – a consistent, predictable expense – is that you can’t invest it in multipliers that could deliver an exponentially higher ROI. That’ll leave you scraping by, desperate to increase your sales, stuck with perpetual cash flow problems.

Originally Published at https://www.capitalism.com