Sunday, September 29, 2019

Boost Your eCommerce Sale : 2019 Ultimate Guide

You did the math. It might just work, this last-ditch effort to Boost eCommerce Sales by slashing your prices, practically giving your products away. Just this once. Maybe your customers will come back and buy more. Maybe they’ll leave you some glowing reviews and that’ll be the spark you need to finally get some traction.

At least, that’s the hope. Maybe your last hope for making this whole ecommerce business work, if you’re brutally honest with yourself.

If selling stuff were as easy as everyone says, why do 37,700,000 results come back for searches like, “How can I increase my sales quickly?” Skim through the articles on the first page, and you’ll find a whole lot of tactical advice – and some of it will work.
You could certainly chase after the tactic of the month to generate more sales, just hoping to keep your cash flow in the black, of course. But what if you could step back, get off that roller coaster, and go after what probably enticed you into this business in the first place?

What if…
  • You could build the kind of sellable asset that would set you and your family up for life?
  • You never spent another night tossing and turning, worrying about how you’ll keep your store afloat?
  • Your business became invulnerable – to imitators, platform evolutions, bargain basement competitors?





ecommerce sales pointing finger

Our Promise: We’ll get into tactics you can use, including how social media can increase online sales. But if you’re serious about scaling your business, building strong, and winning loyal customers for the long-term, we need to start by addressing a hard reality.

Want to Boost Ecommerce Sales? It’s Going to Take Time or Money

I know what you’re thinking…

It’s a chicken and egg thing. If you had “extra” money lying around, you wouldn’t be searching for advice on how to Grow eCommerce sales. You’d just hire an advertising whiz to do it for you. If you already had “extra” time, it would probably be because your business was generating so many sales that you could finally come up for air and enjoy some of that freedom that drew you into ecomm in the first place.

Besides, many ecommerce owners have their money tied up in inventory. Over and over, they’ve heard, “Debt is bad. Debt is dangerous. Debt will cripple your business and leave you ruing the day you took such a foolish risk by borrowing.”
And this is where people run into trouble.

Actually, It’s Funding Your Own Inventory That’s Stupid

Let me clarify. Funding your own inventory after you’ve got proof that people will buy your products is stupid. Many brand owners in the Capitalism.com community have grown seven- to eight-figure businesses – starting with less than $5,000. They bootstrap, putting their own money at risk to start, often seeing that investment turn into monthly revenue of $100,000 or more.

A safe way to generate a nice ROI, right?
On the surface, sure. But it’s also a sure way to hit the kind of plateau that’ll paralyze you, a state that’s anything but safe. Why? Because it’s like going into a fight with one hand tied behind your back. Without margin, you can’t make good moves, jump on opportunities, or recover from failed tests.

It’s this stubborn determination to self-fund that leaves business owners puzzled, lamenting, “I’m selling $200K a month – but I’m STILL strapped. I can’t even afford to hire people to help me… in fact I can’t even pay myself.”

Huge mistake.
The worst part of having your money tied up in inventory – a consistent, predictable expense – is that you can’t invest it in multipliers that could deliver an exponentially higher ROI. That’ll leave you scraping by, desperate to increase your sales, stuck with perpetual cash flow problems.

Originally Published at https://www.capitalism.com

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