Most Significant Social Media Marketing Trends that will Dominate 2020

Social Media Marketing Trends

Amid all the changes in digital marketing over the past decade, social media has not only endured, but evolved each year to keep its place as one of the most powerful channels in modern marketing.

But for all its promise, social media is far from easy. Constant updates, fierce competition, and rapid shifts in markets, consumer interests, privacy regulations and, of course, technology all come together in a melting pot that is as frustrating as it is potent.

To help you keep an eye on what you need to know about social media marketing Trends in 2020, we've compiled this list of trends – both new changes and continuing shifts in recent changes.

Trend #1: Video Content Will Dominate Social Feeds

If we’re honest, video content is already dominating social media. Here is a look back at the impact of video marketing as of 2019:

·        92% of users watching video on mobile will share it with others.

·        Social video generates 1,200% more shares than text and image content combined.

·        72% of customers would rather learn about a product or service by way of video.

·        Users spend 88% more time on websites that have videos

Trend #2: More Companies Will Use Influencer Marketing

Influencer marketing is another well-established tactic that is not going anywhere in the foreseeable future. Indeed, 63% of marketers plan to increase their existing budget for influencer marketing in 2020 because the ROI is that good – $5.20 for every $1 spent.

The reason that influencers work so well is that consumers are wary of ads and untrusting of faceless corporate brands. As such, they place more trust in someone they know – even if the relationship is entirely online. Social proof comes in many forms, whether its friends and family, acquaintances or the customer reviews section on an e-commerce store.

Social media is the influencer's realm, and the beauty of it is that you don't have to be a massive corporation with deep pockets to avail of its benefits. Small and medium businesses with a limited budget can tap into the power of influencer marketing by partnering with micro-influencers.

Instagram may be hiding likes, but that shouldn’t harm the platform too much. Statista projects another big year of growth for influencers on it

Trend #3: Social Commerce Will Be Massive

The merging of eCommerce and social media marketing was always a matter of time, and 2020 will be the year that their marriage goes mainstream.

Gen Z spends up to 3x more time shopping on social media than the average consumer and most of this is done on Instagram and Snapchat, where influencers are a massive driving force. In 2019, 42% of 18-34-year-olds used social commerce regularly.

The growth of social commerce will help marketers create shorter sales funnels and give consumers access to a smooth and quick buyer's journey that is sure to increase customer satisfaction.

Originally published at www.singlegrain.com