Social Media Marketing Tactics to Drive More Traffics to your Online Business

If you run an eCommerce business, you’re probably well aware of the increasingly important role social media plays in the evolution of online shopping. With 93 percent of consumers turning to social media to help make buying decisions—and 90 percent of them saying they trust product recommendations from their peers—avoiding social media simply isn’t an option if you want to compete online.

eCommerce Social Media Marketing

Start With the Basics

The eCommerce universe is driven by website traffic, but attracting consumers to your site through social media is easier said than done. Achieving sustained success requires more than just tactics; it takes a eCommerce Social Media Marketing strategy that takes into account the following:

• Setting goals: You need to set benchmarks for what success will look like before you even think about tackling tactics. Be as specific as possible by setting measurable objectives that include the:
  
  
  • Amount of traffic you want to receive from social media
    
  • Number of fans and followers
    
  • Ratio of visitors to conversions
    
  • Number and type of posts compared to the amount of engagement
    
  • Ratio of audience growth and engagement to sales
    
    
    • As a benchmarking example, according to HubSpot’s 2015 Social Media Benchmarks Report, companies in the consumer goods/retail/eCommerce industry average 6.02 posts per week, have 370,321 followers, and average 11.4 interactions per post
      
      
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