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| Product Page Design
An excellent item page should be improved for web indexes, changes, and client experience. These 9 Best Practices will ensure you're terminating on every one of these cylinders!
1. Start with keyword research
If you want people swarming to your Website in large numbers, Google is the most ideal approach to do it. Organic traffic is consistent and converts better over superior to some other kind of traffic.
So how would you rank on Google?
The initial step is making sense of what your would-be customers typing into their search bars. At that point, you have to optimize your product pages for the best keywords (more on that in section 2).
Here you'll see keywords identified with the keywords you typed in. Be that as it may, it doesn't give you information about that keyword – that is the place the Keywords Everywhere browser extension comes in. It's free and it shows you the month to month Search volume for each keyword you type into Google.
When you've discovered a decent long-tail keyword with decent search volume, it's a great opportunity to utilize that keyword to optimize your product page.
2. Optimize your product pages for search
Presently, how about we talk about how to transform your keyword research into a huge increment in website traffic.
Start with your product URLs.
Normally, your product page will automatically be given a URL that incorporates your site name, at that point a long, nondescript string of letters and numbers (this is the thing that NOT to do).
In the above example, you see a long, confusing URL that has neither no sense. This doesn't help Google OR users understand what your page is about.
Rather, transform it into something increasingly reasonable and SEO friendly, similar to this:
Make certain to incorporate the keyword you picked in the last section. And remember the shorter your URL, the better!
We propose a balance of something that tends to the necessities of your audience yet in addition explicitly recognizes what you offer. Here are a few tips:
Here's a genuinely good example from Shoes.com, offering 75% off and free shipping:
As you improve your product page design, think about the site from your user’s point of view.
Is your site title descriptive and specific enough to grab the eye of your audience? Or then again is it stuffed with uninteresting keywords and snores fest wording? Next, advance the product page itself. The next stage is to enhance the product page itself with on-page SEO. This is actually what we accomplished for our client, Country Divine. 3. Use big, beautiful images (and videos!)
With regards to exhibiting the products you offer, early impressions matter (a lot).
High-quality images and videos are a fantastic method to order consideration and feature your product or service such that words basically can't.
However, don't believe us. We asked Danny Halarewich, Founder and CEO of LemonStand, his tips for eCommerce product page design. This is what he said:
"The most important thing on a product page is the photos.
When shopping on the web, excellent photos are the nearest a customer can get to getting, contacting, and assessing a product. Photos are the main tangible representation of the product, so you must ensure your pictures present your products in the most ideal light.
Try not to hold back on product photography. Contract an expert to take great item photographs. Or then again, gain the best possible hardware (great camera, lighting, and setting) and put the time in yourself or a staff part to figure out how to utilize it.
For every product, there ought to be a scope of photographs displaying the product in various manners. Incorporate photographs from various points. Give some nearby photographs, and sensible shots of individuals utilizing the product, or with regards to different articles.
The objective is to enable the customer to imagine the product being a piece of their life.
Next, ensure the photographs are introduced well on your site. Product photographs should take up a decent bit of the screenland and be close to the highest point of the page. Clicking or looking through different photographs ought to be simple and instinctive, and work easily over all gadgets (be careful about image carousels on mobile). Guarantee they're improved well with the goal that they load rapidly."
Improving your product photographs can be the single biggest effect on your conversion rates.
4. Have a clear call-to-action
When you have your customer’s consideration and incredible web designs, what's next?
Since we're seeing product pages, the CTA is pretty obvious: You need the site user to buy the thing.
The CTA button will in all probability be a "Buy" or "Add to Cart" button that is over the fold (you don't need to look to see it). Continuously ensure your button is one of the most prominent things on the product page.
You'll see that the Beauty Pitch website has convincing pictures and videos, however, it likewise has a clear call to action. Perceive how the content "Purchase Tickets Here" is very straightforward?
There are no different buttons for you to click once you get to the CTA button. Likewise, the shading contrasts the white background and blue highlight colors.
We likewise asked William Harris, an E-trade Growth Consultant and author of Elumynt, his recommendation accessible if the need arises to activities:
"It's stunning to me what number of commerce websites still don't have the add-to-cart button over the fold. At the point when individuals arrive on your product page from an email or an advertisement, don't make them work hard to make sense of how to get the thing they love into their cart.
Plan your product page for mobile-first – at that point ensure it works extraordinary on the desktop second."
The reality?
Make a call-to-action button that is right away prominent and your customer can hardly wait to click on.
5. Write unique, conversational descriptions (and use emotion)
Notice how the second one is conversational and claims to your feelings. It resembles they know exactly what you need, at that point illustrate you getting it. (Furthermore, it even uses a portion of those power words we discussed previously!)
Genuinely amazing duplicate isn't just about making your customers feel better, however. Since they feel associated with your product, they are bound to invest a portion of their well-deserved money on what you bring to the table.
Here's a study by Conversion Rate Experts that shows how a website called Crazy Egg increased their conversion rate by 363% percent utilizing better product page copy.
To spike on a little product page design motivation, here are a few examples of a duplicate that make an incredible showing of enchanting the customer and associating them with the product:
Charity: water tells you by giving monthly you are going along with others in helping families out of luck. Clear, compact, convincing and significant, promoted by the utilization of a young lady who was affected.
6. Make it FAST
An examination by Kissmetrics states that 40% of people abandon a website that takes over three seconds to load.
Three seconds may not seem like a great lot of time, however, when you're staring at a clear page trusting that an image will spring up, it can feel like an eternity.
If so for your website, there's a decent possibility that you're leaking sales. Truth be told, we think this is such a serious deal, that we composed a whole blog about it.
To ensure people aren't leaving your website basically in light of the fact that it has a moderate burden time, we recommend beginning with a page test. It's overly basic and could possibly assist you with making sense of why you have a high bounce rate.
On the off chance that notably, your site is running at an agonizingly slow clip, here are a few stages you can take to speed things up:
7. Always display your shipping costs
Ideally, shipping would always be free. Unfortunately, this essentially isn't the situation.
With regards to transportation and some other additional expenses included in the customer’s order, always be upfront.
Why? People don't care for surprises with regards to paying more cash.
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Truth be told, a cart abandonment report by VWO demonstrated that unexpected shipping costs represented 25% of cart abandonment.
When spelling out the shipping costs, incorporate an opportunity to dispatch. Being forthright about transportation (and your arrival approach) is another key method to assemble trust with your customers.
8. Eliminate customer’s hesitation to buy
With regard to customer concerns, our greatest advice is to be proactive.
Anticipate what your customers’ hangups will be and change your product page accordingly.
Studies have found that tending to customer worries toward the front can increase your conversion rate significantly.
We should take the issue of a money-back guarantee (since no one needs to be left with a product they don't love):
A study by VWO shows 32% increased sales with the presence of a money-back guarantee badge.
9. Create a return path
When a customer finishes a buy, it's an ideal opportunity to ensure they're engaged on your social networks (if they’re not already).
As indicated by Magento, 93% of buyers look to look to social media websites to settle on buy choices and 90% of those depend on the suggestions of their peers.
Here's how to use this to your advantage:
Include social sharing buttons after your customers have purchased so they can get the message out with their loved ones.
Presently allow's discussion to email.
We'll put it just: consistently catch up with an email.
In the event that your customer purchases, to catch up with a thank you email and extra things they might be interested in.
On the off chance that they cart, send an email helping them to remember the thing they left hanging. Doing so could increase your online sales by as much as 50%.
Engaging in your customers after their underlying buy gives them a make way back to you — and that’s how you build lifelong customers.
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Friday, November 29, 2019
How To Design Perfect Product Page To Increase Online Sales (+Example)
How To Optimize Your Product Page That Convert Prospect Into A Customer?
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| Product Page Optimization |
The success of an eCommerce store depends on its ability to attract customers and sell products. Yet, many entrepreneurs neglect the product page and focus solely on the home page.
There’s no argument that the homepage of an eCommerce website plays a major role, but it is the product page that is ultimately responsible for making sales. And a poorly optimized page is the biggest catalyst for failure.
We interviewed successful eCommerce store owners from various fields to find out how they organized their product page.
Based on their answers, we created a list of the top 24 ways to optimize your product page. Let’s take a look:
1. Engaging Title
The first thing that should be focused on, in order to optimize your product page, is creating an engaging title. This is the hook that will help you reel in potential buyers. Aside from the product thumbnail, this is what people will see when browsing.
That is why it is crucial to assign titles to products that tease the visitors about what the product has to offer.
2. Page Speed
Speed matters when it comes to websites. Whether if it’s an eCommerce site or not, slow loading speed will drive users away.
Having faster pages mean people will be able to navigate quicker throughout your store and find what they like.
3. Breadcrumbs
A great way to improve usability and optimization is by adding a breadcrumb. This assist people to navigate through your website and keep track of where they are.
Unlike general business websites that have few pages, eCommerce pages need it to keep things organized.
4. Color Optimization
Colors are more than making the page look pretty. It is also used for directional cues. Colors divert our attention to the elements that should be focused on.
Complementary colors will aid customers in paying attention to what is important, as well as increase user experience.
5. Strong CTA
The ‘Buy’ or ‘Add to Cart’ is the most important component of your product page. The goal of the product page is to drive potential customers to make a purchase. This call-to-action is the primary catalyst for doing that.
The CTA should be clear and distinguishable from the rest of the page. It needs to be prominent in size and shape without obstructing the UX of the page.
6. Create Urgency
We, humans, are impulsive. Buying things on a whim is a common trait for most of us. To optimize your product page, store owners need to capitalize on this aspect of our personality by instilling a sense of urgency.
Displaying how much time there is left on a certain sale or product availability will motivate the potential buyer. Customers will feel that time is running out to make a great purchase.
7. Simpler Cart
To maximize your product page optimization, customers should be able to get a preview of their items in the cart from anywhere on the page. A quick preview of the cart alerts the user about what has been added and lead them to the checkout in a quick manner.
8. Detailed Product Description
A detailed product description increases the trustworthiness of your store along with the product. Customers learn exactly what the product has to offer by reading the description.
Various components and aspects of the product should be displayed so that customers can make an informed decision. This helps you in rising through the search engine rankings.
9. Pricing & Shipping Information
Going along with the concept of trustworthiness, providing clear pricing & shipping information is crucial for transparency.
This includes an additional cost for shipping, expected arrival date, express shipping cost, VAT, etc. Being upfront about it only increases your value to the customers. They can rely on your store and free you from any liability.
10. Clear Return Policy
Another aspect critical to the goodwill of your online store is the return policy. Customers expect a proper return policy if something is amiss with the product. Thus, it contributes largely to the user’s experience.
A place should be designated clearly stating the return policy of the sold products. Using simple words and short sentences is best for this type of content.
11. High-Quality Image
Product photography is an underrated aspect of eCommerce. Many entrepreneurs either use stock photos or unflattering images to display their products.
What they don’t consider is, aside from the product page itself, the images will be shown throughout the web on social sites, Google search and others.
Using high-quality visuals in eCommerce entices the users as well as makes the product lucrative to those who see it.
12. Right Image
Using just high-quality images for your products isn’t enough. You also need to use the right image if you want to truly optimize your product page.
The ‘right’ image for a product is the image that will be most effective in attracting the customers. Along with product photography, the image gallery should have pictures of the item being used to tempt them.
13. Product Customization
Different people have different tastes. Some prefer the color blue for their tie, while others prefer red. Allowing customers to see products in different shapes, colors or sizes encourages them to make a purchase.
With a simple click of a button, the color or shape of the product changes and the customer can view what it’ll look like.
14. Zoom-in Capability
Another handy feature that is important to improve the user's experience and optimize your product page is the zoom-in function. Allowing users to hover over the image and getting a closer look is a neat little feature. This minor feature hastens the whole buying process and improves conversion.
15. Currency Converter
The goal is to have a thriving successful eCommerce business. That could mean crossing boundaries and cater to people from other places. Even your local region might be a tourist hotspot and require you to deal with different currencies.
Incorporating a simple currency converter on your product page can go a long way for optimizations. People won’t have to bring out their calculator to find the cost of the product they like.
16. Product Suggestion
Related products or product suggestions are a great way to encourage more engagement and upselling. Based on the customer's interaction with the site, presenting related items can motivate them into spending further.
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Even if that action is not immediate, it will create a pipeline for future purchases.
17. Product Reviews
How do we decide if the product we are viewing is good or not? We look for people who’ve had previous experience with it.
Reviews or Social Proof are great for dismissing potential customer's fear. First-hand experiences and testimonials work wonders for building consumer trust. It also encourages others to try it out.
18. Product Rating
Most of the times people won’t have the time to go through each and every review. Instead, they’ll look for ratings that quickly give them an idea about the experience of the users. Product rating is a type of badge that can highly improve the optimization of the product page.
The ratings can be displayed on Google to attract a maximum number of visitors to your product.
19. Updated Product Pages
Keeping your product pages updated is essential, both for visitors to your site and for ranking in Google. The price of products changes constantly. If your pages aren’t able to keep up with the changes, they’ll be discarded by all.
Continuously updating your product pages ensures that users are able to get the latest information regarding the product, pricing or shipment.
20. Q&A
Having issues during the buying process is nothing new. That’s why FAQ pages are for. But some issues require direct interaction with the store representative.
Either getting a dedicated in-house expert or installing a Chatbot to solve minimal issues is a great way for increasing user experience tremendously.
21. Linked to Official Pages
Most of the products available today have official pages or sites created by the manufacturing company. Adding the official link of the product to the page enhances its credibility.
Users are able to visit the website if they need to inquire further and gather more information.
22. Mobile Friendly
More than half of the total web traffic today comes from mobile devices. Google recognizes that and has introduced its Mobile-First Index update. As such, making your product pages mobile-friendly is of utmost importance. Ignoring mobile responsiveness will penalize your pages in SERP.
23. Consistency
There are many parts and pages in an eCommerce store. Consistency should be maintained throughout all of it. From design to content, no product page should be miles apart from each other.
Dissimilarity in pages will put off users and reduce the optimization of your product pages.
24. SEO Practices
At no point in time should the fundamental SEO practices be ignored. These are the building blocks to optimize your product page. It’s affordable and will sustain in the long run.
As the product pages are optimized for both people and search engines, SEO tactics will play a major role in ranking them higher.
Originally Published At thenextscoop.com
Thursday, November 28, 2019
12 Best Practices of Social Media for Marketing Your eCommerce Business
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| eCommerce Social Media Marketing
If you run an eCommerce business, you're probably very much aware of the increasingly significant role Social media plays in the development of online shopping. With 93 percent of buyers going to Social media to help settle on purchasing choices—and 90 percent of them saying they trust product proposals from their companions—maintaining a strategic distance from Social media basically isn't an alternative in the event that you need to contend on the web.
Start With the Basics
The eCommerce universe is driven by Website traffic, yet pulling in customers to your site through web-based social media is actually quite difficult. Making supported progress requires something beyond strategies; it considers an internet based life showcasing a system that takes the following:
Defining Goals:
You have to set benchmarks for what achievement will look like before you even consider handling strategies. Be as explicit as conceivable by setting quantifiable goals that include the:
Understanding Customer's content needs:
You need to know what your possibilities and customers need before you can begin posting content that addresses those issues. Get knowledge by asking customers what they need to find out about and screen your intended interest target audience’s via web-based social media sites.
Utilizing information:
Your site's analytics give a wealth of data on customer behavior, including where your Social media traffic is coming from, which kinds of content get the most perspectives, and when visitors connect with the content. You can utilize this information to post specific content on the occasion that get the most engagement on each respective platform. Before you make your social media marketing strategy, make sure to return and audit historic performance to perceive what was best and join that conduct with new activities moving forward. This is the way you find best practices.
Sharing, not selling:
Although an ever-increasing number of customers start their purchasing journey via Social media, most don't visit internet based life locales with the expectation of shopping. Social Media is tied in with building relationships first; selling is a far off second. That implies you have to concentrate on sharing helpful data and building up trust before attempting to make a sale. In the world of B2B sales, leaders collaborate with five bits of content via social media before they're prepared to talk with a salesperson. A similar guideline extends to B2C eCommerce marketing.
Following advancement:
As you build up your social media strategy, characterize how you will approach following advancement and evolving conduct, for example, making reports, revising your plan, and imparting updates to colleagues consistently. Trends change and your social media strategy need to represent them.
12 Top Social Media Tactics
When you've built up your system, utilize these twelve web-based life advertising strategies to help traffic and become your eCommerce business:
1. Optimize social media posts:
Using high-conversion keywords in your posts can build their visibility in look and in this way empower you to contact a considerably bigger group of spectators than your direct followers. Perform keyword research to find the terms shoppers are looking to discover content identified with your industry, business, and products/services, and afterward strategically incorporate them into your posts.
Additionally, at whatever point conceivable, add a visual component to your presents on help snatch the eye of your occupied with, checking readers.
2. Share the right content:
Sales pitches are a certain fire approach to dismiss customers. Rather, give helpful, a share-commendable substance that increases the value of your possibilities and customers. Keep the experience social, intuitive, and logical, utilizing your presents on recount to customers-stories, share news, and give supportive tips. Offset limited time posts with ones that instruct, illuminate, engage, and put customers' needs over your own.
3. Use your reviews:
Let your fulfilled customers do your online life showcasing for you by sharing their surveys of your products. Surveys are powerful tools since possibilities are bound to be available to an item evaluation when it originates from a goal outsider, for example, a reliable customer. Truth be told, 88 percent of purchasers state they trust online audits as much as close to home suggestions.
4. Add social sharing buttons in strategic places:
Adding sharing gadgets like Facebook's "Like" catch to the entirety of your product pages can be valuable for attracting customers who are further along in the purchasing cycle. Furthermore, consider setting sharing buttons in a prominent area in your site's design. For example, empower customers to impart their audit of an item to their Twitter devotees or Facebook companions, or enable them to share a business offer or even a business confirmation email.
5. Use visual content:
Image-based content is normally more captivating than content-based posts, making it ideal for showcasing your business via social media. Actually, I think about the show that utilizing pictures is the most significant strategy for enhancing social media posts. Make your product pictures shareable on locales that support picture driven marketing, for example, Instagram and Pinterest (i.e., incorporate Pinterest's "Stick It" button on all pictures). You can likewise get creative and include customer selfies with products on your product pages.
6. Interact with followers:
Social media is the perfect platform for connecting straightforwardly with possibilities and customers. Screen posts and connect with them regularly to pose inquiries, react to their remarks, express gratitude toward them for sharing your content, and take an interest in exchanges. It's an incredible method to show you genuinely care about them and are keen on serving their needs, which can go far towards building trust and shortening the business cycle.
7. Be consistent:
Posting content all the time is basic to improve customer engagement and drive more traffic to your eCommerce site. Frequency can differ dependent on your market, yet consistency is critical to show your group of spectators that you're keen on always sharing significant content. To make this procedure simpler and spare time, use a marketing automation tool such as Around.io, for example, Around.io so you can plan posts ahead of time.
8. Start a blog:
Not having a constant flow of new content is a typical complaint of many eCommerce businesses. Probably the most ideal approach to cure this is to keep up a functioning site with educational and inspirational content so you generally have something to discuss. In addition to exhibiting your organization's one of a kind viewpoint or aptitude, a solitary blog post can deliver many social media posts that connect with followers and compel them to navigate to your website.
9. Use hashtags:
Hashtags help your content get found all the more every now and again via social media platforms. They sort out content, extend the compass of your posts, and advance collaboration. Abstain from utilizing such a large number of hashtags in one social media update, constraining them to one to two for each post.
10. Be short and sweet:
Concise and convincing updates pull in more engagement via social media than longer posts. Your followers are significantly more likely to share your short, visual posts since they can rapidly be processed and went along. For instance, bother a blog entry with a connecting with a picture and an interesting headline.
11. Add tweetable quotes to blog posts:
In addition, empowering perusers to tweet a whole blog post, take a stab at including "tweet this" usefulness all through your post to make statements and expressions tweetable. Apparatuses, for example, ClicktoTweet convert code for you to make this procedure quick and simple.
Are You Looking For Search Engine Marketing Services?12. Use paid advertising:
If you have the budget, take your Social media marketing to the following level with Facebook advertisements, LinkedIn promotions, or Promoted Tweets that you interface back to a product page for a change. For whatever length of time that they're profoundly focused on, these paid alternatives can help you significantly boost website traffic.
Integrating social media into your advertising blend is basic to be focused on eCommerce. On the off chance that you put the correct right strategy and social media marketing tactics set up, you can improve brand awareness, drive more traffic and changes, increment customer engagement and faithfulness, and eventually grow your business.
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11 Creative Ideas To Make an Impact On Your eCommerce Store Design
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| eCommerce Store Design
These days, we do just about everything online—and that includes shopping. Which is why there’s never been a better time to be in eCommerce.
In 2018, if you’re selling anything—whether that’s sneakers, salad dressing, or something in between—you need to hop on board the eCommerce website train. An eCommerce site offers you the chance to build your brand, connect with more customers, and sell more products—but only if you’ve got the right website design.
Web design is critical when creating an eCommerce website. Good eCommerce web design is all about using the right colors, fonts, images, words, and graphics to convince visitors to make a purchase. Your eCommerce Store design should attract potential customers, provide great user experience and present your shop in the best light.
So, not only does your site have to look good and feel on-brand, but it also needs to drive your website visitors to take action and, you know… buy your products. But how, exactly, do you do that? How do you design the kind of eCommerce site that will have products flying off your virtual shelves?
Here are the top 11 eCommerce web design tips to help you take your shop to the next level:1. Keep it simple
One of the top rules you should keep in mind during the eCommerce design process is “KISS”—keep it simple, silly!
When it comes to designing an eCommerce website, simple is always better. The more elements you have on the page (Colors! Banner Ads! ALL THE POP-UPS!), the more it takes away from the entire point of the website—closing a sale.
You don’t need a ton of bells and whistles on your eCommerce website—all they do is act as a distraction. Keep your design clear, clean, and simple—and keep the focus on the sale.
2. Make branding a priority
When it comes to shopping online, people want to buy from established brands—not faceless eCommerce sites that look like a front for trying to steal your credit card information.
If you want to build the trust you need to drive serious sales with your eCommerce business, you need to put some serious thought into your branding. Your branding is like the DNA of your eCommerce business; it’s who you are as a company, what you’re about, and how you’re different from your competitors—and it plays a huge part in building a connection with your audience and driving sales.
If you want to get the most from your eCommerce design, take the time to define your brand—and then infuse that branding into your design. If you’re not sure who you are as a brand, that’s ok! You’re just going to want to do a little business soul-searching before you get designing. Ask yourself questions like:
Once you know who you are, you can work it into the branding of your eCommerce site. And that branding? It’ll help build trust with your audience—and drive serious sales in the process.
3. Think like a website visitor
If you want your eCommerce website design to connect with your audience, you need to think like your audience. Ultimately, there are just a few things your potential customers want in an eCommerce experience—a site that’s easy to navigate, well-designed, and makes the process of shopping easy, straightforward, and hassle-free.
And if you want your eCommerce shop to succeed, you’d better give them those things.
During the design process, put yourself in your visitor’s shoes. What kind of layout is going to be easiest for them to navigate? How can you organize your products in a way that makes sense for the end-user? How can you simplify the checkout process?
When you think like your customer, you can anticipate what they want from your eCommerce store—and then design your site in order to meet those needs.
4. Use color to your advantage
Choosing the colors for your eCommerce site is about more than just saying “Well, red is my favorite color, so…let’s make all the things red!” Color is an extremely powerful tool—and if you understand the psychology behind color, you can use it to your advantage (and drive some serious sales in the process).
Different colors can inspire different feelings, emotions, and actions from people—so, if you want your eCommerce site to convert, you need to use those color inspirations to your advantage.
So, for example, if you want people to make a purchase, make the purchase button stand out with a bright color like red. According to color psychology, red inspires feelings of excitement and passion, which are driving factors behind spending—and studies show that making a button red can increase conversions by a whopping 34%.
Or, if you want to up your credibility, incorporate blue into your web design. Blue is not only a universally loved color, but it’s also been shown to increase feelings of trust, making it a go-to in the business world (there’s a reason the color blue appears in more than half of all logos).
The point is, color is one of the most powerful tools in your design toolbox—and if you know how to use it, it can have a huge impact on your eCommerce design.
5. Use high-quality images
In the world of web design, it’s common knowledge that images increase conversions (for example, one recent case study showed that incorporating more relevant images into a website design increased conversions by over 40%). And that’s even truer when it comes to eCommerce.
No one is going to buy a product sight unseen. If you want people to buy your products, you need to show them what they’re buying via high-quality product images.
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Getting professional images of all your products (and having images of your product from multiple different angles) goes a long way in building confidence and trust in your customers. If they feel confident that they know what they’re buying, they’re more likely to make a purchase. But if there are no images of the product they want to buy (or just a single, low-quality image), they’re going to feel more hesitant to make the purchase—and your conversions are going to tank as a result.
Do yourself a favor and have plenty of high-quality images of whatever you’re selling on your eCommerce site. Your conversions will thank you.
6. Make your content scannable
You can spend days crafting long descriptions for the products on your eCommerce site, but we’ve got news for you—no one is going to read it.
Research shows that most website visitors only read about 20% of the text on any given web page. Instead of reading content word for word, they simply scan the text looking for key information—so, if you want to get your point across (and drive sales in the process), you need to make your content scannable.
Break up your content—whether that’s product descriptions, blog posts, or an “about us” page—into an easy-to-scan format. Keep sentences and paragraphs short, use bolding to call attention to key information, and use bulleted lists to break up large blocks of texts.
The easier to scan your content, the more likely your audience will absorb your key messaging—and the more likely you’ll be able to make a sale.
7. Make it look professional
The basis of an eCommerce site is that you are asking your website visitors to purchase something from you. And, as a result, you’re asking them to turn over sensitive information, like their credit card information. Which they’re not going to feel comfortable doing if your website doesn’t look profesh.
Investing in a professional website is a must if you want to build trust with your customers—and developing that trust is a must if you want your eCommerce store to succeed.
What do we mean by professional? Your website shouldn’t have any typos or misspellings. Your font, color palette, and footer design should be consistent from page to page. All your product links and buttons should work. Your photos shouldn’t look like you snapped them on an old iPhone 5 and your overall site design shouldn’t look like you swiped it from Geocities circa 1997.
The point is, if you want your customers to take you seriously, you need to show them you take yourself seriously—and the only way to do that is with professional web design.
8. Use social proof
Another way to build that oh-so-important trust? Social proof.
When you’re designing your eCommerce site, look for ways to show your potential customers the positive feedback you’ve gotten from your existing customers. Add a rating section where people can rate your products (and then get as many 5 star reviews as you can). Add a testimonials section where you feature customer photos with a quote or two about what a great experience they had working with you. Ask customers to review your products—and what they like about them—and then add them to your blog.
The more your website visitors see that other people have had a positive experience shopping on your site (whether that’s through reviews or testimonials) the more trustworthy you’ll appear—and the more your conversions will go up as a result.
9. Make categories easy to navigate
Nothing—and we mean nothing—will kill a sale faster than clunky product pages. If your website visitors have to click around ten different menus before they find the product they’re looking for, they’re going to hightail it out of there fast—and click their way right to a competitor’s site.
Make your product categories and product pages easy to navigate. Make it easy for your customers to search for products and to filter products by things like color, size, or product type. The easier you make your categories and pages to navigate, the easier it will be for your customers to find what they’re looking for—and the easier it will be for them to make a purchase.
10. Make checkout a breeze
Remember how we said nothing kills a sale faster than clunky product pages? Well, a clunky checkout is definitely a close second.
If your checkout process is a pain in the you-know-what, you’re going to lose customers. If you want people to buy from you, you need to make the process of buying as simple, straightforward, and pain-free as possible.
Make your checkout page design clean, simple, and easy to navigate. Give your customers the option to register for your site or to check out as a guest. Make everything about the process crystal clear: what information you need to process the purchase (and where they need to enter it), the different shipping options available (and how much they cost), and what to do in case there’s a problem with their order or they need to do a return. Once the purchase is complete, direct your customers to a confirmation page so they know everything went through.
In a nutshell, if you want people to buy from you, make the checkout process as easy as possible.
11. Make it responsive
It’s official—mobile has surpassed desktop as the most popular way to surf the interwebs... And that includes shopping.
We’ll keep this short—if you want to capture the customers who want to shop on their phones or tablets, you need to make sure your website design is fully responsive.
Otherwise, you might not convince those valuable mobile visitors that your site is where they want to make a purchase.
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