How To Design Perfect Product Page To Increase Online Sales (+Example)

Product Page Design

An excellent item page should be improved for web indexes, changes, and client experience. These 9 Best Practices will ensure you're terminating on every one of these cylinders! 

1. Start with keyword research

If you want people swarming to your Website in large numbers, Google is the most ideal approach to do it. Organic traffic is consistent and converts better over superior to some other kind of traffic. 

So how would you rank on Google? 

The initial step is making sense of what your would-be customers typing into their search bars. At that point, you have to optimize your product pages for the best keywords (more on that in section 2). 

Here you'll see keywords identified with the keywords you typed in. Be that as it may, it doesn't give you information about that keyword – that is the place the Keywords Everywhere browser extension comes in. It's free and it shows you the month to month Search volume for each keyword you type into Google. 

When you've discovered a decent long-tail keyword with decent search volume, it's a great opportunity to utilize that keyword to optimize your product page.

2. Optimize your product pages for search

Presently, how about we talk about how to transform your keyword research into a huge increment in website traffic. 

Start with your product URLs.

Normally, your product page will automatically be given a URL that incorporates your site name, at that point a long, nondescript string of letters and numbers (this is the thing that NOT to do). 

In the above example, you see a long, confusing URL that has neither no sense. This doesn't help Google OR users understand what your page is about. 

Rather, transform it into something increasingly reasonable and SEO friendly, similar to this: 

Make certain to incorporate the keyword you picked in the last section. And remember the shorter your URL, the better! 

We propose a balance of something that tends to the necessities of your audience yet in addition explicitly recognizes what you offer. Here are a few tips: 

• Look at paid advertisements for your keywords. Duplicate their wording (since paid advertisements are optimized for clicks). 

• Use control words like "luxurious", "free", or "sale" in your title and description.

• Test your titles with paid promotions in the event that you have the financial limit. Actualize the one that drives the most clicks. 

Here's a genuinely good example from Shoes.com, offering 75% off and free shipping: 

As you improve your product page design, think about the site from your user’s point of view. 

Is your site title descriptive and specific enough to grab the eye of your audience? Or then again is it stuffed with uninteresting keywords and snores fest wording? Next, advance the product page itself. 

The next stage is to enhance the product page itself with on-page SEO. This is actually what we accomplished for our client, Country Divine.

3. Use big, beautiful images (and videos!)

With regards to exhibiting the products you offer, early impressions matter (a lot). 

High-quality images and videos are a fantastic method to order consideration and feature your product or service such that words basically can't. 

However, don't believe us. We asked Danny Halarewich, Founder and CEO of LemonStand, his tips for eCommerce product page design. This is what he said: 

"The most important thing on a product page is the photos. 

When shopping on the web, excellent photos are the nearest a customer can get to getting, contacting, and assessing a product. Photos are the main tangible representation of the product, so you must ensure your pictures present your products in the most ideal light. 

Try not to hold back on product photography. Contract an expert to take great item photographs. Or then again, gain the best possible hardware (great camera, lighting, and setting) and put the time in yourself or a staff part to figure out how to utilize it. 

For every product, there ought to be a scope of photographs displaying the product in various manners. Incorporate photographs from various points. Give some nearby photographs, and sensible shots of individuals utilizing the product, or with regards to different articles. 

The objective is to enable the customer to imagine the product being a piece of their life. 

Next, ensure the photographs are introduced well on your site. Product photographs should take up a decent bit of the screenland and be close to the highest point of the page. Clicking or looking through different photographs ought to be simple and instinctive, and work easily over all gadgets (be careful about image carousels on mobile). Guarantee they're improved well with the goal that they load rapidly." 

Improving your product photographs can be the single biggest effect on your conversion rates.

4. Have a clear call-to-action

When you have your customer’s consideration and incredible web designs, what's next? 

Since we're seeing product pages, the CTA is pretty obvious: You need the site user to buy the thing. 

The CTA button will in all probability be a "Buy" or "Add to Cart" button that is over the fold (you don't need to look to see it). Continuously ensure your button is one of the most prominent things on the product page. 

You'll see that the Beauty Pitch website has convincing pictures and videos, however, it likewise has a clear call to action. Perceive how the content "Purchase Tickets Here" is very straightforward? 

There are no different buttons for you to click once you get to the CTA button. Likewise, the shading contrasts the white background and blue highlight colors. 

We likewise asked William Harris, an E-trade Growth Consultant and author of Elumynt, his recommendation accessible if the need arises to activities: 

"It's stunning to me what number of commerce websites still don't have the add-to-cart button over the fold. At the point when individuals arrive on your product page from an email or an advertisement, don't make them work hard to make sense of how to get the thing they love into their cart. 

Plan your product page for mobile-first – at that point ensure it works extraordinary on the desktop second."  

The reality? 

Make a  call-to-action button that is right away prominent and your customer can hardly wait to click on.

5. Write unique, conversational descriptions (and use emotion)

Notice how the second one is conversational and claims to your feelings. It resembles they know exactly what you need, at that point illustrate you getting it. (Furthermore, it even uses a portion of those power words we discussed previously!) 

Genuinely amazing duplicate isn't just about making your customers feel better, however. Since they feel associated with your product, they are bound to invest a portion of their well-deserved money on what you bring to the table. 

Here's a study by Conversion Rate Experts that shows how a website called Crazy Egg increased their conversion rate by 363% percent utilizing better product page copy. 

To spike on a little product page design motivation, here are a few examples of a duplicate that make an incredible showing of enchanting the customer and associating them with the product: 

Charity: water tells you by giving monthly you are going along with others in helping families out of luck. Clear, compact, convincing and significant, promoted by the utilization of a young lady who was affected.

6. Make it FAST

An examination by Kissmetrics states that 40% of people abandon a website that takes over three seconds to load. 

Three seconds may not seem like a great lot of time, however, when you're staring at a clear page trusting that an image will spring up, it can feel like an eternity. 

If so for your website, there's a decent possibility that you're leaking sales. Truth be told, we think this is such a serious deal, that we composed a whole blog about it. 

To ensure people aren't leaving your website basically in light of the fact that it has a moderate burden time, we recommend beginning with a page test. It's overly basic and could possibly assist you with making sense of why you have a high bounce rate. 

On the off chance that notably, your site is running at an agonizingly slow clip, here are a few stages you can take to speed things up: 

• Switch site facilitating companies 
• Utilize caching to give your customers a snapshot of the website 
• Reduce the size of the page (optimize pictures, combine CSS and minify your files) 
• Compress the data with gzip 
• Serve a portion of your records from another server (CDN)

7. Always display your shipping costs

Ideally, shipping would always be free. Unfortunately, this essentially isn't the situation. 

With regards to transportation and some other additional expenses included in the customer’s order, always be upfront. 

Why? People don't care for surprises with regards to paying more cash. 

"Are You Looking For Product Page Design Service"

Truth be told, a cart abandonment report by VWO demonstrated that unexpected shipping costs represented 25% of cart abandonment. 

When spelling out the shipping costs, incorporate an opportunity to dispatch. Being forthright about transportation (and your arrival approach) is another key method to assemble trust with your customers.

8. Eliminate customer’s hesitation to buy

With regard to customer concerns, our greatest advice is to be proactive. 

Anticipate what your customers’ hangups will be and change your product page accordingly. 

Studies have found that tending to customer worries toward the front can increase your conversion rate significantly. 

We should take the issue of a money-back guarantee (since no one needs to be left with a product they don't love): 

A study by VWO shows 32% increased sales with the presence of a money-back guarantee badge.

9. Create a return path

When a customer finishes a buy, it's an ideal opportunity to ensure they're engaged on your social networks (if they’re not already). 

As indicated by Magento, 93% of buyers look to look to social media websites to settle on buy choices and 90% of those depend on the suggestions of their peers. 

Here's how to use this to your advantage: 

Include social sharing buttons after your customers have purchased so they can get the message out with their loved ones. 

Presently allow's discussion to email. 

We'll put it just: consistently catch up with an email. 

In the event that your customer purchases, to catch up with a thank you email and extra things they might be interested in. 

On the off chance that they cart, send an email helping them to remember the thing they left hanging. Doing so could increase your online sales by as much as 50%.

Engaging in your customers after their underlying buy gives them a make way back to you — and that’s how you build lifelong customers.