5 Best Free Instagram Tools That Increase Real Followers

Free Instagram Tools

Do you want a better way to analyze your Instagram marketing efforts?

Looking for free tools to help?

The right Instagram tools can provide analytics to inform your social media marketing strategy and content scheduling.

In this article, you’ll discover five free Instagram analytics tools for marketers.

#1: Instagram Insights

If you’ve set up your Instagram business account, you have access to free analytics through the Instagram app.

Instagram Insights provides basic stats for assessing your Instagram marketing efforts. Find out more about your followers, when they’re on Instagram, and what your top posts are. This information will help you choose content more likely to resonate with your audience.

On the downside, you have to navigate the app a bit to see all of these stats. It would be nice if Instagram would let you view this data on the desktop or download your results.

Access Your Instagram Insights

To access these insights, tap the bar chart icon in the top-right corner of the app.

The first analytics screen shows high-level insights for the last week and compares stats for the week before. You can view your total impressions, reach, profile views, and website clicks. It also shows your top posts and stats for your Instagram stories from the last 24 hours.

#2: Socialbakers

With Socialbakers, you can get a free report on your most popular Instagram photos, filters, and hashtags, and all of your interactions with followers.

The report is visually appealing, but navigating it is a bit clunky. The most useful sections are the most liked and most commented posts because this information can help inform the types of images you use in future Instagram posts.

Access Your Socialbakers Report

To get your free report, go to Socialbakers’ Free Instagram Tool and click log in With Instagram.

You may find the dashboard interface a little difficult to get used to. For example, zooming in and out, and scrolling through the report can be a little tricky. However, the report presents the information well and the distribution of posts by month chart is handy.

#3: Simply Measured

Editorial Note: Simply Measured was acquired by SproutSocial in December 2017; the free report mentioned below is no longer available.

Simply Measured offers a free Instagram report for users with up to 25,000 followers. The stats and insights are presented clearly and will help inform your Instagram posting strategy. The report lets you quickly see what has worked well in your Instagram marketing so you can apply these insights to future posts.

Access Your Simply Measured Report

You have to go through quite a few steps to access your Simply Measured report, but I promise you it’s worth the time and effort. The report you receive will be rich in detail.

To get started, type your Instagram account name in the text box and click Authenticate With Any Instagram Account. Then log in and authorize Simply Measured to access information from your Instagram account.

#4: Union Metrics

Union Metrics offers a free Instagram account checkup to assess how you’re doing on the network. While the report isn’t as comprehensive as some others, it offers handy nuggets of data for marketers. It helps you determine the best time to post, which hashtags to use, and what content to post more (or less) of. It also highlights your top followers and reminds you to engage with them.

Access Your Union Metrics Report

To access your free report, click Start Your Checkup on the home page and then sign up for a Union Metrics account.

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#5: Squarelovin

With Squarelovin, you can get free basic Instagram analytics. The report is well-designed and easy to understand. The Optimization section offers insights that help inform Instagram posting. The “worst times to post” information is especially valuable.

Access Your Squarelovin Report

First, you’ll need to sign up for a Squarelovin account.

After you sign up, you’ll receive an email to activate your account. Click the link in the email and log in.

Next, you’ll see a setup screen where you add your Instagram account. Click the button above Manage Team to access the account.

Originally Published at www.socialmediaexaminer.com