Plan Your Social Media Marketing Strategy for Your Online Business

Social media is paramount for e-commerce, its significance has grown to mammoth proportions over the years with its ability to reach specialized pools of consumers.

Brands that relied on traditional forms of advertising to further their base have taken to optimizing their brand to fit into different social media niches on the web. E-commerce brands can target consumer collectives with a range of purchasing capacities through planned social media strategies.

These Social Media Strategies should aid in developing healthy patterns of online engagement:

Wholesome amalgamation of content

When customers sign up to follow different portals on your brand’s social media portfolio, the content on these platforms should not pertain entirely to posts on your brand. This would tire your audience, and deviate your campaign from following a pattern of organic engagement.

Providing external content that induces user sharing, would keep your platforms consumer engagement at optimal levels, furthering user interaction with posts pertaining to your e-commerce venture.

Here are a few user poll statistics that establish positive content-client interaction:

• 61% followers admitted to buying a product because they found the brands’ content interface engaging.
• 78% consumers bought the product after being directly influenced by the brands’ social media content.
• An e-commerce’s social media platform accounted for 1 out of 10 customers directed towards the site.

If the engagement levels on your social media campaigns deteriorate, it will also affect the reach on your new posts since Twitter, Facebook, Pinterest etc, push content based on follower engagement formulae.

To capture the niche space on a user’s feed, e-commerce brands have to constantly engage followers with shareable content in the form of original or recycled articles, listicles, and micro-content. Posting engageable social media content frequently will push an organic stream of consumers to your online store.
However, being at all these (social) places all at once is a challenge. There are many social media publishing software that you can use to schedule posts in advance and have a filled content calendar for each social profile.

Factoring in SEO strategies

Search Engine Optimisation can be improved in leaps and bounds through social media, the higher the quality of follower to brand engagement on a social media platform, the greater the boost to page rating and visibility.
The number of followers does not count as much as their organic interactivity as followers.
In Google’s search ranking, external inbound links play a huge part in generating traffic, but these links should encourage quality engagement to make a significant difference towards optimization.
Additionally, using local listings, hashtags, keywords etc, to make your content easier to search and share can boost your brand’s SEO.

Create a culture of reviews

Social media reviews act like digital crumbs to followers, if the engagement on the review is positive it has the potential to convert a follower into a customer. If your brand sells on many e-commerce portals, encourage customers to leave feedback and reviews on their purchases.

 

Study has it that nearly 70% of customers base their purchasing decision on products that attract the most amount of reviews on e-commerce portals.
Widgets that connect and sync reviews and customer engagement by stringing it, through your social media platforms and e-commerce page can build bulk reviews, often a single portal might attract more reviews and customers who seek out reviews on a different portal featuring your brand might miss out on reading positive customer feedback and choose brands with better reviews on that particular platform.

Does your brand have an online persona?

Expecting a brand to have an online persona might sound far-fetched to most, but the formulas of most successful engagement portals such as BuzzFeed, are often identified by their content creators who have formed a human face to the brand, thus drawing viral engagement towards the platform.
In such a case, the virality of their content does not happen by chance, the entire brand is built around the sole attribute of generating viral engagement with every post.

Originally Published at https://www.floship.com/