20+ eCommerce Personlaization Examples to Raise your Comversions

Personalization is the future of ecommerce. It’s that simple.

It would be easy to throw a ton of statistics at you. Like the fact that 91% of customers are more likely to buy from an online store that provides personalized experiences. Or the growing willingness among users to share their personal information in exchange for tailored recommendations and offers.

But, fundamentally, personalization is so important because it enables retailers to market to customers in a way that directly and precisely meets their needs and desires.
So how can you personalize your store for more sales and revenue?

In this post, we’re going to look at twenty-seven real-life examples of eCommerce personalization. These examples are simple, effective, and you can replicate all of them without allocating significant resources.

 

What Is Ecommerce Personalization?

 

Ecommerce personalization is the process of creating shopping experiences that cater specifically to individual customers and not a single broad audience.

Rather than taking a one-size-fits-all approach to ecommerce, retailers will ensure that important elements of the customer journey, including on-site browsing, email, social media activity, and even paid ads, change based on the needs and past behavior of customers.
You might be asking, “That’s all well and good, but what’s the point of personalization?”

Personalization results in happier customers that are more willing to purchase from your store. 

It’s a fair question. Creating elements, both on-site and off-site, that adapt to individual customers is more resource-intensive than opting for a single, general solution.

But the answer is simple. Personalization drives more sales. A lot more sales. Retailers report a 20% increase in sales after implementing personalized features.

So the moral of the story is that by overlooking personalization, you’re leaving a sizeable chunk of revenue on the table for your competitors to snap up.

What Are Personalized Product Recommendations?

 

Personalized shopping recommendations are recommendations based on a shopper’s profile. They are usually determined by two things: past visitor activity and preferences that a customer has selected on your site.

Recommendations are most often displayed either on product pages or in sales emails.
On product pages, customers might see sections displaying related products, recently viewed products, product ads based on past activity, and so on.

There are many possible personalized email recommendations. Customers may choose, for example, to be notified of updates about out-of-stock products or opt-in to category-specific mailing lists. Equally, customer data can be used to send customers information about relevant promotions, products they have abandoned before finishing checkout, or suggestions based on past purchases.

Personalized recommendations can even be delivered through paid ads. Facebook remarketing, for example, allows retailers to target past visitors with ads for products they have previously viewed or added to their cart without purchasing.

What Are Personalized Social Media Notifications?

 

You can use personalized social media notifications to interact directly with customers through social media.
This is made possible by AI-run chatbots, which give you the ability to communicate with thousands of customers as though you were talking in person. Users can open their Facebook messenger app, for example, and order a new product they have recently viewed. Or they may wish to speak to customer service to process a refund or check the availability of an item in a local store.
It’s also possible to send users direct messages to build engagement. You can thank them for a purchase, ask them for a review, notify them of a new product they might be interested in, or just wish them a happy birthday.

What Are Personalized Triggered Emails?

 

Triggered emails are personalized emails that are sent when a customer undertakes a specific action.
#EmailMarketing is still one of the most effective methods of promotion for online retailers, boasting an average 35% open rate. Personalizing emails further increases their effectiveness. 

Here are four of the most common “triggered emails”:

• Welcome emails that are sent when a customer first makes a purchase or registers an account on a site. 

• Abandoned cart emails prompting customers to complete a purchase. This type of email is sent after a customer adds a product to their cart but doesn’t finish the checkout process.

• Reactivation emails which are sent after a period of inactivity, incentivizing customers to make a purchase by offering them a promotion or discount.

• Order follow-up emails that notify customers of an item’s shipping and delivery status.

The beauty of triggered emails is that they’re effective at boosting sales but don’t require vast swathes of customer data. Most email marketing platforms integrate with site tracking software, making it easy to automate triggered emails.

Smart Examples of Ecommerce Optimization You Can Use to Boost Your Store’s Conversions

 

Now that you got a solid overview of the different types of personalization strategies, let’s move onto the examples themselves.

Originally Published at www.growcode.com and Read more to see the examples