As a marketing copywriter, there’s nothing worse than staring at a blank screen when a deadline’s looming.
So how can you get some new ideas, fast?
Using copywriting templates and examples from other successful eCommerce Email marketing campaigns can help to inspire you and breathe new life into your marketing copy.
Of course, finding those copywriting templates takes time, which is the one thing most busy marketers don’t have.
That’s why we’ve put together this resource.
We’ve scoured the web to find the best templates and swipe files for copywriters, covering the most important areas of marketing copy. And we’ve focused on resources you can easily adapt for your own use, not just examples.
Our list of copywriting templates and ecommerce copywriting formulas is subdivided for easy navigation.
Use this table of contents to jump straight to the area where you’re looking for inspiration:
Let’s start at the top, with the copy that determines whether people will keep reading, or click away. If you want to write better headlines, these templates will jumpstart the process.
1. Copywriting Headlines That Sell – This is an excellent resource from Neville Medhora’s Kopywriting Kourse. In addition to headline copywriting templates and formulas, it includes guidance on how headlines work, and where to get more inspiration.
2. 9 Proven Headline Formulas That Sell Like Crazy – For many people, Copyblogger’s a go-to resource for copywriting advice. Direct response copywriter Dean Rieck reveals winning headline copywriting formulas, and explains why they work.
3. 10 Sure-Fire Headline Formulas That Work – Copyblogger is a known authority on writing headlines. If you want to try some different headline templates, check out this guide.
4. 5 Headline Templates to Make More Sales Today – Ray Edwards describes 5 headline copywriting formulas that are proven to be effective. The article includes a couple of examples of each.
5. 102 Headline Formulas – On Blogging Well offers a copywriting formulas PDF created by Chris Garrett. These formulas are subdivided into 6 categories for easy reference.
6. Steve Fabian’s copywriting swipe file – This incredible swipe file is still available thanks to the Internet Archive. It provides 51 copywriting formulas, with a filled in example for each.
7. 58+ Headline Formulas – Blog Marketing Academy’s list of formulas is subdivided into headlines for tutorials, list posts, and other types of copy. The article also includes guidance on using emotional words in headline copywriting.
8. Smart Blogger’s 52 Headline Hacks – You’ll need to hand over your email address to grab this list of headline hacks, but it’s worth it. With this ebook, you don’t just get the hacks; you also get guidance on how to use the formulas.
9. 7 Proven Headline Formulas That Convert (And why they work) – In this expert guide, Russ Henneberry gives headline examples, unpicks the copywriting formulas being used, and shows how those formulas can be used to create new headlines.
10. 7 More Sure-Fire Headline Templates That Work – As always, Copyblogger’s headline copywriting formulas stay away from the typical list post and how-to examples.
11. Writing Home Page Headlines For The Modern World (3 Formulas That Work) – Peep Laja of ConversionXL shares 3 formulas with examples, and also explains how to eliminate bad headlines.
12. A Collection of the Most Powerful Million Dollar Headlines – Though the layout makes it hard to read, Jason Hart’s guide is full of good advice on everything from power words to testing headlines, so it’s worth the effort.
13. Peter Sandeen’s 101 Headline Formulas – If you want to get this copywriting swipe file PDF from Peter Sandeen, you’ll need to opt in. In this swipe file, you’ll learn why each formula works so you can apply it in your own headline writing.
14. 41 Classic Copywriting Headline Templates – Inspired by the greats, Amy Harrison’s headline copywriting formulas tell you how to fill in the blanks so you can use them to get results in your own business.
For
marketers, email subject lines are just as important as headlines for
other content. The purpose is the same: to get recipients to open emails
and read more. This section contains email marketing swipe file examples you can use to nail those subject lines.
15. 164 Best Email Subject Lines to Boost Your Email Open Rates – This is a handy resource available from our own blog. We also cover the psychological reasons why certain subject lines work and give plenty of examples you can use for inspiration.
Read More...
So how can you get some new ideas, fast?
Using copywriting templates and examples from other successful eCommerce Email marketing campaigns can help to inspire you and breathe new life into your marketing copy.
Of course, finding those copywriting templates takes time, which is the one thing most busy marketers don’t have.
That’s why we’ve put together this resource.
We’ve scoured the web to find the best templates and swipe files for copywriters, covering the most important areas of marketing copy. And we’ve focused on resources you can easily adapt for your own use, not just examples.
Our list of copywriting templates and ecommerce copywriting formulas is subdivided for easy navigation.
Use this table of contents to jump straight to the area where you’re looking for inspiration:
- Headline Copywriting Templates
- Email Subject Line Templates
- Email Marketing Copywriting Templates
- Call to Action Copywriting Templates
- Product Description Copywriting Templates
- Social Media Copywriting Templates
- Welcome Email Templates
- Cold Email Templates
- Sales Email Templates
- Other Copywriting Formulas and Swipe Files
Headline Copywriting Templates
Let’s start at the top, with the copy that determines whether people will keep reading, or click away. If you want to write better headlines, these templates will jumpstart the process.
1. Copywriting Headlines That Sell – This is an excellent resource from Neville Medhora’s Kopywriting Kourse. In addition to headline copywriting templates and formulas, it includes guidance on how headlines work, and where to get more inspiration.
2. 9 Proven Headline Formulas That Sell Like Crazy – For many people, Copyblogger’s a go-to resource for copywriting advice. Direct response copywriter Dean Rieck reveals winning headline copywriting formulas, and explains why they work.
3. 10 Sure-Fire Headline Formulas That Work – Copyblogger is a known authority on writing headlines. If you want to try some different headline templates, check out this guide.
4. 5 Headline Templates to Make More Sales Today – Ray Edwards describes 5 headline copywriting formulas that are proven to be effective. The article includes a couple of examples of each.
5. 102 Headline Formulas – On Blogging Well offers a copywriting formulas PDF created by Chris Garrett. These formulas are subdivided into 6 categories for easy reference.
6. Steve Fabian’s copywriting swipe file – This incredible swipe file is still available thanks to the Internet Archive. It provides 51 copywriting formulas, with a filled in example for each.
7. 58+ Headline Formulas – Blog Marketing Academy’s list of formulas is subdivided into headlines for tutorials, list posts, and other types of copy. The article also includes guidance on using emotional words in headline copywriting.
8. Smart Blogger’s 52 Headline Hacks – You’ll need to hand over your email address to grab this list of headline hacks, but it’s worth it. With this ebook, you don’t just get the hacks; you also get guidance on how to use the formulas.
9. 7 Proven Headline Formulas That Convert (And why they work) – In this expert guide, Russ Henneberry gives headline examples, unpicks the copywriting formulas being used, and shows how those formulas can be used to create new headlines.
10. 7 More Sure-Fire Headline Templates That Work – As always, Copyblogger’s headline copywriting formulas stay away from the typical list post and how-to examples.
11. Writing Home Page Headlines For The Modern World (3 Formulas That Work) – Peep Laja of ConversionXL shares 3 formulas with examples, and also explains how to eliminate bad headlines.
12. A Collection of the Most Powerful Million Dollar Headlines – Though the layout makes it hard to read, Jason Hart’s guide is full of good advice on everything from power words to testing headlines, so it’s worth the effort.
13. Peter Sandeen’s 101 Headline Formulas – If you want to get this copywriting swipe file PDF from Peter Sandeen, you’ll need to opt in. In this swipe file, you’ll learn why each formula works so you can apply it in your own headline writing.
14. 41 Classic Copywriting Headline Templates – Inspired by the greats, Amy Harrison’s headline copywriting formulas tell you how to fill in the blanks so you can use them to get results in your own business.
Email Subject Line Templates
15. 164 Best Email Subject Lines to Boost Your Email Open Rates – This is a handy resource available from our own blog. We also cover the psychological reasons why certain subject lines work and give plenty of examples you can use for inspiration.
Read More...
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