If you are an eCommerce brand you need some eCommerce marketing strategies to obtain new customers as well as entice old customers to keep coming back to your store. With these proven eCommerce marketing strategies and tips, we are going to teach you how to bring in traffic to your site, build relationships and trust with customers, and get back those lost sales. Ready to grow your eCommerce business?
10 eCommerce Marketing Strategies for Your Business
1. Define Your Sales Cycle
Every business is unique. How long does it take before a customer makes a purchase on your site? Knowing how customers move through your sales process can be helpful so that you can create the best eCommerce marketing strategies possible.
If you don’t know how long it takes a customer to complete your sales cycle it will be difficult to pinpoint which platforms you should be advertising on, when you should be aggressively retargeting or sending emails. Does your customer convert in a week, a month, a year? Defining your sales cycle will require some research as well as testing. Once you have this down you can move on to our next eCommerce marketing strategies.
2. Optimize Your Checkout Process
Decrease cart abandonment by optimizing your checkout process. This is one of those eCommerce marketing strategies that is often neglected by businesses but it is possibly the most important one! You spend so much time building trust with potential customers to get them to purchase from you and you need to continue building that trust throughout your checkout process. If your checkout process is smooth and trustworthy from start to finish, you will increase conversion rates and decrease cart abandonment. The next five eCommerce marketing strategies are helpful when optimizing your checkout page.
3. Make your checkout process as easy as possible
Try to get everything on one page. If you have to have several pages, consider showing a progress bar at the bottom of each page so that your customers can visualize how much longer your checkout process will take. Make buttons easy to find – the more time a customer spends looking for the next button or the checkout button the quicker they can become frustrated with your site.
Francesca’s is a clothing store that has an easy checkout process. They have three sections all on one secure checkout page. The first section is for shipping information, the next for billing and finally you can review your purchase. They include a photo of the product or products you are purchasing and break down your total amount so that you can see how much you are paying for shipping. You can also easily see all of the information you have entered and go back to make corrections without hitting the back button.
4. Give customers (and search engines) helpful product descriptions
If you are selling any type of clothing or accessory, provide a size guide. Not only will this help customers but it will cut back on returns for your business. You may want to include customer reviews or testimonials as well. Make sure you have a page dedicated to frequently asked questions. This can also be beneficial to your SEO if you write quality descriptions that include keywords. Brush up on what SEO is and how it works before you dive in. Optimizing your descriptions will help you move up in search rankings which means more visibility for your business which can leads to more sales.
5. Give customers the option to keep shopping.
If customers are given the option to keep shopping before they check out they might consider it and continue checking out. But a lot of the time customers will continue to browse your site just to make sure they didn’t miss anything. eCommerce marketing strategies like this are easy to incorporate into your checkout process. Simply add a “keep shopping” button next to your “continue checkout” button. Make sure they are both easy to find on your web page.
6. Let customers know what forms of payment you accept.
You can add the logos of what types of credit cards your store accepts. This helps build trust with shoppers and makes them feel safe when they are entering their credit card information. Add popular security seals to increase trust as well. If customers recognize a security logo they will feel at ease knowing their credit card information is in good hands.
Francesca’s shows this popular security seal during their checkout process. It is easy to see and appears above the fold of the page. This can be a game changer for your checkout process.
7. Retargeting
98% of users do not convert on their first visit to a website. If you want to capture those sales you will need to have retargeting eCommerce marketing Practices in place. There are several ways you can re-target customers so that they return to your site to purchase your product. One of the most popular ways is to run retargeting ads on other websites. When a customer comes to your site and leaves without buying, you can use other sites that they are visiting to show your products. Pretty cool right? You can also re-target customers with email campaigns. Have you ever added items to your cart in an online store without purchasing and then received an email a few days later that looked something like this?
8. Email Marketing and Automation
Email marketing has a median return on investment of 122% which is 4 times higher than channels like social media, direct mail and paid search. Building an email list is as easy as enticing users to give you their emails when they make a purchase. You can also collect emails through social media campaigns and on your website in exchange for coupons or discounts.
Creating an email marketing strategy can involve stand alone emails as well as automatons. Read up on how to improve your B2C email marketing campaign. You can even set up email automation like cart abandonment, welcome automatons, and order automatons.
Cart abandonment emails re-target customers when they leave something in their carts. You have probably received one before reminding you to go back and purchase the items in your cart. It’s one of those “friendly reminder” eCommerce marketing strategies that will help your business regain those lost sales.
9. Update Your Website
If your business has been around for a while, you may want to consider a site update. Older sites tend to look spammy. People trust things that are familiar so if your site is similar to other sites with regards to design, your customers will feel safe and comfortable. If you don’t believe us, which site would you trust?
10. Social Media Advertising
Social media is one of the most cost effective platforms to advertise on! If you already have accounts on all major social media platforms like Facebook, Instagram and Twitter you have already taken the first step! Having accounts and posting every so often isn’t enough to grow your business especially in today’s competitive market. You will need to build an eCommerce social media marketing campaign.
Once you have a strategy in place you can begin advertising. A great starting point is Facebook. You can target specific audiences and link to specific pages on your site. One of the best eCommerce marketing strategies you can use with Facebook advertising is creating landing pages.
A landing page is a stand alone web page used for advertising campaigns. This is where users are directed to after they click on an ad from social media or Google. For example, say you are advertising one of your products and you don’t have a page on your site for that specific product. You can create a landing page for that product so it is more in line with the advertisement you are showing on Facebook. It is so important to make sure your ads and landing pages are congruent. This means they need to have the same or similar information and have a consistent look.
Originally Published at www.lyfemarketing.com
Originally Published at www.lyfemarketing.com
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