Let’s say you’re in the market for a rose gold watch for a woman, be
it yourself or someone else. When you search for this on Google, you’ll
see everything from rose-tinted stainless steel for $25 to complete rose
gold watches studded with chocolate diamonds and a mother of pearl face
that costs several thousand.
And you’ll find hundreds of thousands of results—if not more—in between.
There is a ton of competition online for ecommerce businesses, so knowing how to set yourself apart and get your name out there is essential. Your ecommerce marketing strategies should focus on capturing people looking for products and actively using several outbound strategies to get people to want to find you.
There’s a large number of different ecommerce marketing strategies out there, and in this post, we’re going to take a look at 14 of the most essential strategies you can use to set yourself apart and get more sales.
Note, this blog post was updated on May 16, 2019.
Keyword research can help with that. You can check out our full guide on how to conduct thorough keyword research here.
Watch out for dialect differences, too. Are they searching for “timepiece” instead of “watch?” Make sure you’re optimizing for those keywords correctly, even if the general population is searching for them less overall.
As if that’s not significant enough, 88% of users incorporate reviews into their buying decision. You can’t afford to skip out on reviews.
There are a lot of plugins for WordPress and Shopify apps that make it easy to upload customer reviews (which can include pictures and videos) to your product pages. Yotpo and Pixlee are both excellent services that can help with this.
Read Original Post at https://www.disruptiveadvertising.com
And you’ll find hundreds of thousands of results—if not more—in between.
There is a ton of competition online for ecommerce businesses, so knowing how to set yourself apart and get your name out there is essential. Your ecommerce marketing strategies should focus on capturing people looking for products and actively using several outbound strategies to get people to want to find you.
There’s a large number of different ecommerce marketing strategies out there, and in this post, we’re going to take a look at 14 of the most essential strategies you can use to set yourself apart and get more sales.
Note, this blog post was updated on May 16, 2019.
Low-Cost Ecommerce Marketing Strategies
Virtually all ecommerce businesses can and should use these low-cost marketing strategies. I consider these tactics to be the building blocks of an eCommerce Marketing Strategy, because even one single action (like updating keywords or just one blog post) can yield return for years to come.1. Optimize Your Site for Search
Search Engine Optimization (SEO) is still an essential part of marketing and you want to make sure that both your site and all of your individual product pages are fully optimized for the exact keywords your audience is searching for.Keyword research can help with that. You can check out our full guide on how to conduct thorough keyword research here.
Watch out for dialect differences, too. Are they searching for “timepiece” instead of “watch?” Make sure you’re optimizing for those keywords correctly, even if the general population is searching for them less overall.
2. Include Reviews on Product Pages
I can’t overstate the importance of reviews. 84% of people trust online reviews as much as they trust their friends. That means we either really trust reviews or we all have really bad friends…I’m going to assume it’s the former.As if that’s not significant enough, 88% of users incorporate reviews into their buying decision. You can’t afford to skip out on reviews.
There are a lot of plugins for WordPress and Shopify apps that make it easy to upload customer reviews (which can include pictures and videos) to your product pages. Yotpo and Pixlee are both excellent services that can help with this.
Read Original Post at https://www.disruptiveadvertising.com
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