8 Most Important Things To Evaluate When Choosing An Right eCommerce Platform

Choosing An eCommerce Platform

Be prompted that choosing an eCommerce platform would be the initial phase in this journey, and you will require an ideal eCommerce store manufacturer to set up your fantasy retail Store. 

Which eCommerce platform is ideal to build your eCommerce store in 2019? What eCommerce platform highlights make a perfect CRM while giving you the best eCommerce SEO features? At long last, which choice affordable solution in a specified budget? 

It likewise doesn't mean that you can just simply some powerful spending plan and get the best retail store for your business. It's a double-edged sword and there are huge amounts of options viable to get hurt. You can spend fortunes and contract a group to create everything without any preparation, or you can choose a turnkey eCommerce platform and spare a great deal of time and cash. 

Here in this article, I will examine the second option. I will tell you how to know whether you are choosing the right eCommerce platform for your dream setup. Outlining the interesting points while choosing an eCommerce platform, I will likewise give an estimate suggestion on your general investments.

8 features to look for in Any eCommerce platform you choose

Presently you think about the options you need to Choose an eCommerce Platform under different models. It's an ideal opportunity to think about some essential features to consider in any eCommerce solutions you select from the market. Try not to stop for a second to reconsider your decisions if your chose arrangements do not have these features:

1. SEO Friendliness

It tends to be highly valuable to rank higher in the search results. You need your customers to discover your store while looking for any likes of products that you sell. It's significant that your eCommerce platform offers essential SEO friendly features by default: 

• Include a custom Domain name 
• Update meta tags and meta descriptions
• Add captions and descriptions in images
• Access to the robot.txt file of the platform
• Include canonical tags where required 
• Include pagination in product search results
• Convert into SEO Friendly URL structures 
• Access to update the XML sitemap 
• API integration for Google Analytics tool

2. Mobile-friendliness

At the point when 60% of searches happen on mobile, you can't simply ignore your mobile eCommerce possibilities. Frequently time, these searches bring about final purchases, and you may very well lose them if your site isn't Mobile Friendly. There are two different ways to guarantee a mobile-friendly eCommerce business: 

Get an eCommerce platform with a mobile responsive theme or template. For instance, Shopify. There are huge amounts of mobile responsive themes and templates accessible for Shopify. 

Get an eCommerce platform that is mobile responsive yet, in addition, offers local mobile applications. For instance, Genstore node.js eCommerce platform accompanies local Android and iOS mobile applications out-of-the-box.

3. Security features

Perhaps the most ideal way to guarantee if your chosen platform is secure is by confirming in the event that it underpins HTTPs or SLL support. Also, it's must be furnished with PCI-DSS compliant payment solutions, which a standard for secure installment processors. Not many of the instances of highly reliable PCI-DSS compliant payment solutions are PayPal, Stripe, Square, WorldPay, Braintree, and SecurePay. The platform must help these payment solutions locally or through customizations. 

One more feature that makes eCommerce platforms secure, especially from DDoS attacks, is Google Captcha. You can put the Captcha on various forms on the site and guarantee they are not miss-utilized by programmers or spammer to hurt your site. 

Look at how this open-cart site is utilizing Captcha to verify its 'Get in touch with Us' form. You need a comparative feature on your site to verify it from spammers.

4. Platform Scalability

Each eCommerce business would like to get fruitful in a specialty and later grow its activity to a greater level. You can't pass judgment on the adaptability of an eCommerce platform by its minor ability to deal with a lot of traffic. 

It should likewise have the ability to integrate certain APIs, which businesses use to manage large scale implementations. For instance, Salesforce CRM integration, RSA archer integration, custom PIMS incorporation, CDN integration, etc. Continuously guarantee if your chosen platform can upscale the features according to developing needs and demands. 

Here is a screen capture from a custom Magento extension for Salesforce integration. One can basically introduce this extension and synchronize data from Magento store and Salesforce CRM Products Leads, Contacts, Accounts, Orders, Invoices.

 5. Product Management System

The fundamental capacity of the Product Management System is giving the Admin a chance to transfer a product and manage the product listing. In any case, in 2019, you need considerably more than that. You need advanced eCommerce product management with cutting-edge includes out-of-the-box. 

• Bulk product upload through CSV and Excel files
• Ability to create different categories and Map products to them
• Ability to map different shipping options with individual products
• High-quality product image upload in bulk
• Advanced product listing based on the Wish list, Product Comparison, and Recently Viewed.
• Dynamic catalog filters like sorting, price range, color, size, location, specifications, etc.
• Create product variations and combinations based on color, size and other metrics. Given below is an example of how PrestaShop lets you create bulk products and combinations upload by using a CSV file.

6. Order Management System

eCommerce is a profoundly aggressive business, and you don't need your orders to take ages for processing. A focused request the board framework utilizes features like order tracking, email notifications, and shipping service API, to guarantee that orders are being prepared precisely and on-time. 

The OMS needs to communicate with your inventory Management framework to guarantee the stocks are being refreshed accurately and just in-stock products are accessible for purchase. In addition, it ought to likewise be accessible for joining with well known ERP and CRM solutions through API integration or plugin installation. 

Are You Looking For Integration Services?

For instance, a Shopify store owner can integrate  Zoho CRM by basically installing the ZOHO plugin. It's a single tick installation that makes it simple to synchronize your eCommerce store and ZOHO without playing with the codes.

7. Return Management System

Return Management System is one more crucial feature that deals with your store's return policies. You can't compromise with this component on the off chance that you need to procure some cheerful customers who trust your store. Run of the mill returns the executives features of any eCommerce platform may include: 

• Make return rules: Return date limit, items qualified for a return, and return charges 
• Make return types: Product return, Product trade, full order refund, partial refund
• Place return request
• Approve/Disapprove return request
• Auto-refund approved returns
• Auto-process approved product exchanges
• Print return address slips
• Print return invoice
• Return status update
• Stock update in synchronization with return status updates

Given beneath is the manner by which Big Commerce deals with the profits. It enables the Admin to make different return rules and guide them to individual products. 

This is the manner by which the arrival comfort looks like to the Admin. The administrator can favor both full discount and halfway discount demands according to the store's policy.

8. Multi-channel Integration

It's a hectic task to deal with a seller account on Amazon and your own eCommerce site simultaneously. While you would concentrate on making some great deals on the marketplace, you additionally move away from your site. The same occurs while doing the other way around. 

That is the place multi-channel marketplace extension of your eCommerce platform comes helpful. To begin email is a subject not secured at this point, yet integration of your platform with a reasonable eCommerce email marketing System is an outright should drive people back to your online shop. Ideally, that can load products and RSS channels automatically. For model, you can integrate your Amazon seller dashboard on your eCommerce platform and synchronize your store with your Amazon seller account. Presently, the product on your site gets in a flash synchronized with your Amazon product listing. Not simply that, it likewise synchronizes your stock and orders on both the channels. 

Utilizing a similar way, you can synchronize all your seller accounts on different marketplaces with your site. At last, you will sell on Amazon, eBay, Etsy, Google Shopping, and on your site simultaneously without doing any additional work. 

For instance, this is the means by which you can extend out a PrestaShop store to synchronize with your Google Shopping posting.