7 Impressive Email Newsletter Signup Form ideas Recommended By Specialist

Newsletter Signup Form

Looking to grow your email list but not sure where to begin? One of the best ways to start building your email list is to see what other successful websites are doing and use it as a jumping-off point for your site. These email newsletters sign up examples will help you do just that.

We've collected seven newsletter sign up forms from websites across a range of niches. And beyond just showing you what each site is doing, we'll also explain what makes each example great and tell you how you can create something similar for your own site.

Here Are The Techniques That Make A Great Newsletter Sign up Form

To set the stage for these newsletter sign up examples, we're going to give you a quick crash course in creating high-converting email newsletter sign up forms.

Great sign up forms...

• Offer an incentive – give subscribers immediate value by offering an incentive for sign up, like a coupon or content upgrade.

• Tell people what emails they'll get (and how often) – because of email spam, people are wary of giving away their email addresses. Remove these fears by telling people exactly what type of content you'll send and how often you'll send it.

• Match your forms to your content – if possible, create sign up forms that are personalized to the page a visitor is reading.

• K.I.S.S. (Keep It Simple) – for newsletter sign up forms, shorter is better. Keep it to one or two fields max.

• Use social proof – by highlighting how many existing subscribers you have, you demonstrate the value of your newsletter to would-be subscribers.

• Make your CTA clear – don't use something generic like "Send". "Subscribe" is ok, but it's even better to use your CTA to reinforce the incentive or benefit a subscriber is getting.

You'll see these techniques play out across all the examples below.

7 Email Newsletter Sign up Examples That Are Built To Convert

1. Remote OK

RemoteOK is a popular job board for remote jobs. To grow their newsletter, Remote OK uses an unobtrusive, dismissable opt-in bar at the bottom of every page:

Here's what makes this newsletter sign up form so great:

• Simple design – with just two small fields, the form only takes a few seconds to fill out.

• Unobtrusive, but still eye-catching – by using the notification bar instead of a pop-up, the form is fairly unobtrusive. But its sticky position at the bottom of the page also makes it impossible to miss.

• Clear frequency – subscribers know exactly how often they'll receive emails, and can even customize the frequency with the drop-down.

• Personalized – while the screenshot from above was from the homepage, each job category gets its own personalized form.

2. Mad Fientist

Mad Fientist is a popular blog about personal finance and financial independence. Its newsletter sign up form uses a great two-step approach:

• Two-step opt-in – with a two-step opt-in, users first need to click the Subscribe Now! Button. Then, a modal pop-up appears with the form. This technique harnesses the Zeigarnik effect to boost conversions.

• Social proof – Mad Fientist touts the impressive "81,000 others" number to boost social proof.

• Clear benefits – subscribers get "exclusive content and software", which lets them know they're getting something special that regular blog readers don't get.

3. Kate Spade

Like many eCommerce stores, Kate Spade uses a newsletter sign up a pop-up that offers a coupon to new subscribers:

While this approach is common, there are a few specific things that Kate Spade does great:

• Impactful button CTA – instead of something boring like "Subscribe", Kate Spade uses "Get My 15% Off" to remind subscribers what's in it for them.

• Negative opt-out – beyond the positive button CTA, Kate Spade also has users close the pop-up with a negative "I Don't Want 15% Off" opt-out, which can further boost conversions. 

4. Ripped Body

Ripped Body is a popular fitness website run by Andy Morgan. The homepage greets all new visitors with this large newsletter sign up form:

There are a few things this newsletter does well:

• Incentive – in exchange for their emails, subscribers get "The Complete Nutrition Setup Guide book, macro calculator, and email course." That's a lot of value for an email address!

• Social proof – Ripped Body touts the fact that 60,000 other people subscribe, which adds some hefty social proof.

• Highlights "Free" – it never hurts to remind people that they're getting the incentive for free!

• Simple – just one easy field and a clear CTA button.

5. Hustle Panda

Hustle Panda helps startups find brandable .com domains. You can also subscribe to receive new domains via the newsletter:

Here's what we like about this simple form:

• Clear content – subscribers know exactly what they'll get — "new .com domains"

• Frequency – subscribers know they won't get their inboxes bombed because emails only come "every few weeks".

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6. Copy hackers

Copyhackers is a popular blog about copywriting, so it's no surprise that the strong point of their newsletter sign up page is the copy:

There are a lot of things going on that makes this one great:

• Clear frequency – subscribers can expect ~1 email per week.

• Lots of benefits – Copy hackers list out 9 clear benefits that subscribers get, including social proof in the form of both subscriber counts and a testimonial.

• Examples – while you can't see this in the screenshot, Copy hackers have examples of past newsletters, which lets visitors see exactly what type of content they'll get.

7. Backlinko

Backlinko is a massively popular SEO blog from Brian Dean. Brian uses multiple newsletters sign up forms, sometimes on the same page. But we're especially fond of this simple slide-in widget:

Here's why we like it:

• Social Proof – that "103,891 subscribers" number tells potential subscribers that a lot of other people find Brian's newsletter to be valuable.

• Exclusivity – by telling people that newsletter subscribers get "exclusive SEO tips", Brian shows how subscribers get even more value than blog readers.

• Unobtrusive – the slide-on only appears once users start scrolling down the page, which makes it unobtrusive, while still attention-grabbing enough that people can't miss it.

Originally Published At getsitecontrol.com