DIY SEO Guide : Best 4 Best Practices to Boost Search Engine Ranking

DIY SEO 

When your budget doesn't allow you to hire a freelancer or an agency to help your business with SEO, doing it yourself might be your only option. In fact, one could argue that it is necessary for a business to do it's own SEO at some level, in order to make sure their customers can find them.

This post is designed to offer the entrepreneur (not the SEO expert) a complete guide on optimizing your business website.

Doing it yourself is really a misnomer because you will need help. That's why we compiled this list of low-cost optimization methods that you can do without hiring an agency.

Please keep in mind that there are a lot of factors to consider when doing your own optimization. Your audience, your location, and your competition, just to name of a few.

Use DIY SEO software

SEO on your Website

There are a myriad of Do-It-Yourself SEO software on the market. Most of these tools are designed for marketing agencies and consultants. However, there are a few tools that are geared towards business owners who are willing to get their hands dirty.

Below is a list of DIY SEO tools that are categorized based on how difficult they are to use. Most will have a cost to them but some will have a free trial period.

Claim your Google My Business Listing

Claiming your GMB listing is key to getting local searchers to find your business. You can find instructions on how to claim it on Google's help page. However, the steps are quite simple.

• On your computer, go to Google My Business.

• Sign in with your Google Account, or create one.

• Enter your business’ or location’s address. You may also be asked to position a marker on the location of your chain’s branch on a map. If your business doesn’t have a physical location but works in a service area, you can list the area instead.

• Choose if you want your business location to appear on Google Maps.

• If you don't serve customers at your business address, click I deliver goods and services to my customers and then Next.

• Search for and select a business category. You can also choose a more specific category as appropriate.

• Verify your business over the phone or through a postcard. You can also click Verify later. If you’re not authorized to manage the Business Profile for the chain, find the person in your organization who’s authorized and continue the process.

Start a Blog

We covered reasons why you should love blogging in an earlier post, and one of the main reasons to blog is for Search Engine Optimization. However, before you think that starting a blog will instantly increase your traffic, you should better understand what SEO is for, the purpose of your blog, and who your audience is.

According to Google, the purpose of SEO is to "...make it easier for search engines to crawl, index and understand your content... you should base your optimization decisions first and foremost on what’s best for the visitors of your site.” – Google (SEO Starter Guide)

Are You Looking For eCommerce SEO Services?

In other words, when you write a blog post, make sure to focus on 'what's best for the visitors of your site'. Remember your audience first and make sure your blog post adds value, answers questions, provides information and is an authority on what the searcher is looking for.

If you stay laser focused on addressing what your visitor is looking for, Google and other search engines will rank your site for those looking for answers.

Leverage Social Media

You probably have heard this a millions times. Use social media marketing to grow your business. It's a lot easier said than done.

To keep this short, I will give you two things to do on social media. Yup, that's it. Here is a great resource you can read which goes much deeper, if you want to read it. But for now, here are 2 things to do on social media.

1. Share your blog posts.

• Since you are already writing a blog and want to share it with the world, why not provide the resource on social media.

2. Follow your customers.

• This takes time and effort and requires your engagement, not just theirs. This includes liking and sharing their posts as your business.

Originally Publish At www.turrem.tech