3 Simple Steps To Setting Up Subscribe Form for Shopify Newsletter

Newsletter Signup form

This topic is dedicated to people selling on Shopify and looking for ways to grow their contact database as well as starting to implement email marketing – one of the most effective and cheapest ways to sell more online.

With email marketing, channel sales growth can reach 20%. Moreover, it drives traffic to your store and does not let customers forget about your brand. How does this happen?

• By using email automation and newsletter campaigns.
• By sending welcome emails to break the ice for new customers.
• By sending special offers.
• By sending related items to customers who have recently made a purchase.
• By sending cart recovery emails to those who have abandoned their cart without purchasing.

For successful email marketing actions, you need a database of subscribers – the recipients of your emails. How to get ones? There are several different ways to use signup forms at your store.

• Activate a static Shopify newsletter signup form in the footer of your store. This form works only connected to your email provider.

• Using extra applications specialized in collecting the contacts of subscribers and providing email marketing for eCommerce services. Currently, Omnisend provides three types: Signup Box, Popup, and Signup Page.

Many Shopify stores use both ways to generate leads more effectively.

Adding the Shopify newsletter signup form

The Shopify platform itself allows you to add a default newsletter signup form to the footer of your online store. To add this form you may need to understand a little about how the system works. This is why we have provided a step-by-step tutorial on how to do it.

Step 1: From the initial page, go to the “Online Store” menu and select “Themes”.

Step 2: On the top right corner click on the button “Customize theme”. In the “Footer” submenu scroll down and find the line “Show newsletter sign-up”. Tick it and save the changes.

Please note: While the email service provider is not connected to the form, the form will not function. By default, the Mailchimp service is provided. Surely, you can use this bulk email sender for your email marketing.

Step 3: Go to the Shopify app store and download a free app. No additional settings and signup form activation is needed. The signup form in the footer already works. The emails received from this form will go to the list “All subscribers” in your Omnisend account.

Please note: It will function automatically if you haven’t changed code in the footer before. If you use a custom solution, you may also be interested in the opportunity to customize the signup form. 

Originally Published At www.omnisend.com