5 Most Successful Shopify Stores That'll Stimulate You in 2020

Successful Shopify Store

• But increased attention and influx of merchants to the Shopify platform means more difficulty for YOU.
• Standing out among a sea of great stores is no easy task.
• Whether you’re already up and running or you’re thinking of getting started, we’ve put together a list of Five incredibly successful Shopify stores to help provide invaluable inspiration so that you can kick some major eCommerce booty starting today.

#1: SKINNYME TEA [SHOP WITH MESSENGER]

• Over 1.3 billion people worldwide now use the Facebook Messenger platform every month to send messages to friends and family, receive news and updates from their favorite brands, and yes, shop.^[*]
• Messenger chatbots are swiftly taking the Shopify eCommerce world by storm and SkinnyMe Tea is capitalizing on what is a massive opportunity.
• Users see a casual welcome message and an option to “Learn More” or “Shop Now”. Naturally, I selected “Shop Now” which immediately presented me with a variety of pre-selected products.
• I was interested in Teatox Packs (because of the clever name), and after selecting “Browse” I was presented with several of their Teatox Pack options.
• Using Shopify’s Messenger sales channel, visitors are provided with a “Shop Now” option which immediately shows a merchant’s product catalog and lets them tap or click to browse and buy. The purchase is made directly through Shopify’s checkout portal, which operates exclusively within Messenger.

#2: M2S BIKES [CART ABANDONMENT CASH MACHINE]

• Website popups flat-out work. Our research shows the top popups average a 9.28% conversion rate. 
• In fact, Sumo users collected 23,645,948 email addresses with List Builder popups in less than two years. Email addresses they can now use to grow their eCommerce businesses and increase sales on Shopify.
• Successful Shopify companies like M2S Bikes use a behavior-based popup to capture email leads on their shopping cart page, then get them to convert into sales straight away using discount codes.
• As you can see offering shoppers who are about to abandon their cart 10% off for simply finishing their order makes purchasing nearly irresistible. Even if visitors don’t purchase right away they’ll have an extra incentive to come back in the future.

• All-in-all, here are the results of this one cart abandonment popup:

• 577 people saw the popup
• ed the130 entered their email
• 26 redeem discount code
• $51,994.28 sales made in 50 days

#3: WP STANDARD [MINIMAL, ELEGANT DESIGN]

• As Shopify judge Tina Eisenberg writes, “Whipping Post (now WP Standard) is a beauty of an eCommerce store: a clean, well-balanced site, beautifully echoing the design of their products. Strong photography, tasteful typography, appropriate white space, as well a beautifully balanced color palette.”^[*]
• Whipping Post recently changed their name to WP Standard, but the essential elements of great landing pages that won them the Shopify Design award are still present. Here they are in detail.

Are You Looking For Landing Page Design Service?

• Focus on this simple “design checklist” Eisenberg mentions above on your homepage:

1. Strong typography
2. Tasteful photography
3. Clean, minimal
4. Balanced color palette

• If you can get these four elements right, you’ll have the makings of a winner.
• Next, let’s check out all the elements you’ll need for a minimal product page that will help to increase conversions on your website.
• That’s the approach you should consider taking if you want to create a Shopify store that stands out from the rest. And if you need some inspiration, look no further than WP Standard.
• What I love about using the Shopify platform to build your store is that Shopify offers something a little bit of something for everyone. If you’re just getting started you can easily build a website from scratch using one of their hundreds of pre-made themes. If you’re an experienced web developer and want to fully customize your website, you can do that, too!^[*]

#4: BEARDBRAND [EYE-CATCHING VISUALS]

• Humans are, by nature, visual creatures.
• And while there’s much debate over how much faster our brains transmit visual information when compared to text, science has proven the old adage “a picture’s worth 1,000 words” true time and time again.
• A single photo of your product can provide more relevant information about the product’s quality than paragraphs of text.

• Let’s test this theory. Would you rather: 

1. a) Have me verbally describe the Beardbrand website using only words or
2. b) Just look at it?

In fact, the Nielsen Norman Group found that, on the average web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.^[*]

• But there’s one thing about the Beardbrand website that really caught my eye. And according to their founders, it helped them generate 7,000 new email subscribers in just a few months. The little red icon in the upper-right:

• Of course, when it comes to adding images to your Shopify store, you still need to follow SEO best practices. Doing things like optimizing the file size of your images, adding alt attributes, and using image sitemaps are all still an important part of your website experience and success (even on Shopify).

#5: TAYLOR STITCH [MOBILE-FIRST SHOPPING EXPERIENCE]

• From 2017 to 2018, the time spent by U.S. adults per day on mobile (but not talking on the phone!) increased by eight minutes, reaching a total of 3 hours and 23 minutes per day. In the same time period, the time spent on desktop decreased by two minutes to 2 hours and 8 minutes per day.^[*]
• In other words, more and more people are using mobile devices to do things like browsing the internet, check out social media, and yes, shop.
• That’s why Taylor Stitch is well ahead of the game with its beautiful mobile-friendly website design. It all starts with their homepage:
• Remember our Shopify store launch checklist from Shopify store #3?
• This product page utilizes two of the elements from that checklist, a simple navigation menu coupled with a prominent “Add to Cart” button, to help eliminate page confusion and increase sales to the product. 
• Now, this is personal preference, but I love it when companies offer the option to checkout with PayPal. Not to mention that 60% of shoppers have at least once abandoned a purchase because the website asked for personal information.^[*]
• Make it easy, not difficult, for your shoppers.
• How do I know all of this is working for Taylor Stitch? Just three years after their launch, the company made a mind-blowing $1.5 million in sales and has continued to grow since then.

Originally Published at sumo.com