Ecommerce Marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. And there are hundreds of ways to go about it.
From focusing on organic traffic and SEO to using Facebook or Google ads to drive targeted traffic, you can mix and match paid strategies with non-paid strategies all in an effort to figure out which mix converts the most people.
But not marketing strategy is even static. As marketing tactics and marketplace algorithms evolve, so too must your strategy in order to win the highest return on ad spend – as well as return on operating costs associated with non-+paid strategies like SEO.
You may have once heard: “If you build it, they will come.”
It's an extraordinary statement, from an incredible film.
Unfortunately, when it comes to eCommerce marketing, this notion is completely false. When you build it, they don’t necessarily come.
In a constantly changing and increasingly competitive environment, you need to make more effort to grow your Online Sales.
For many businesses, this is the main motivation why income objectives aren't met.
From focusing on organic traffic and SEO to using Facebook or Google ads to drive targeted traffic, you can mix and match paid strategies with non-paid strategies all in an effort to figure out which mix converts the most people.
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| eCommerce Marketing |
You may have once heard: “If you build it, they will come.”
It's an extraordinary statement, from an incredible film.
Unfortunately, when it comes to eCommerce marketing, this notion is completely false. When you build it, they don’t necessarily come.
In a constantly changing and increasingly competitive environment, you need to make more effort to grow your Online Sales.
For many businesses, this is the main motivation why income objectives aren't met.
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