Wednesday, September 11, 2019

Effective Product Page Design Practise to Turn Visitors into Customers

When we talk about eCommerce Conversion, the primary thing that strikes a chord is likely is:

“Yeah, you’re talking conversion from the homepage to the product page… which is quite low."

And you’re probably right about that.


The truth is, average conversion rates from homepages to product pages are indeed quite low: it’s around 2-2.5% on average. Read more about our eCommerce Conversion Funnel Survival Guide.


eCommerce Product Page Design
eCommerce Product Page Design

Considering that, here's another fascinating certainty:

The conversion rate for visitors who land directly on a product page is around 7%.

Indeed, you heard right. A normal of 7% – which implies that they convert 300% more than the standard purchaser venture on an internet business site.

Knowing that, I bet you can start to grasp the importance of how engaging and well-optimized your product pages have to be.


What’s in An Effective eCommerce Product Page Design?

With 55% of people spending less than 15 seconds on any given page (time.com), it’s easy to guess why your product page has to be amazing.

Actually, consistently matters in the change venture.

So in order to capture your visitors’ attention, you’ll have to capitalize on 5 mandatory elements. Getting them just right is going to keep you up at night for some time to come.


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