Effective Ideas that Drive eCommerce Store Conversion

A seamless eCommerce customer journey is all about the transition from “buying” to “experiencing.” The key to growing your online business is to let your customers explore, decide, and share, and then learn from their experience. Over the years, A/B testing has evolved from a simple comparative study to a process backed up by a data-driven approach.

Businesses and website owners can utilize this approach at every stage of their customer journey. In this blog post, we take you through 15 A/B testing ideas for eCommerce conversion optimization that will make your cash registers ring faster than ever.

1) Have a Persistent Shopping Cart

Do you see that widget at the right bottom corner of Jabong’s homepage? Yes, that’s your persistent shopping cart. These items were added to the cart a couple of days ago, and as you can see, the cart is still intact with the items. What do you think happened here? A long-term cookie was established when the eCommerce site was opened. And now, the cart can be viewed during subsequent sessions for a given period of time. Magento defines persistent shopping carts as carts that keep track of unpurchased items that are left in the cart and saves the information for the customer’s next visit. A significant percentage of online retailers employ persistent shopping carts as it positively influences buyers’ purchase decision. This is because 56% of visitors tend to save their carts for later and take days or weeks to complete their purchase, and you need to ensure their carts are intact when they return. 

2) Drop the Rotating Carousels

Agreed that carousels help you showcase more products, offers, and promotions. However, they also tend to annoy your visitors and tend to slow your website down as they aren’t SEO-friendly. Instead, stick to good old, appealing static images or use carousels that allow auto-rotation to stop on hover. Take a look at how Target has spread out its offers, and promos on different sections of the homepage and done away with the slider: 
Grizzlyzoos used VWO to run an A/B test on their homepage to compare image carousels with static images. The results showed that while the old version (with carousel) only got 2.06% clicks, the optimized version (static image) fetched 40.53% clicks.

3) Reveal “Free Shipping” (or Shipping Fee) on the Product Pages

High shipping charges are a leading cause of cart abandonment, and no shipping charges is what beautiful shopping dreams are made of. eCommerce businesses that offer free shipping have multiple advantages over those who don’t. Read how adding free shipping increased AOV by 7.32% for NuFace. But we all have our financial constraints. If you charge for shipping, mention that cost upfront. Ozscopes goes a step ahead and provides a shipping calculator on their product page:
A Comscore study revealed that 47% of customers would abandon their carts if they are charged for shipping during the checkout. So, make sure your customers aren’t faced with any unpleasant surprises as a part of the checkout process. 

4) Bring All ‘Ways to Save’ Under One Roof

If there are multiple ways to claim discounts or freebies on your website – through coupon codes, loyalty points, and newspaper cuttings – then create a one-stop bar or menu for them. The bargain-hunting mamas will drop a tear or two out of sheer gratitude and will always love you the best for your considerate behavior. 

5) Provide Live Chat Support

An effective live chat software provides a seamless user experience by addressing confusion and doubts instantly and conveniently, leaving less room for drop-offs. Also, calling customer support over and over again is the last thing a user trying to make an online purchase would want. If you are thinking of efficiency in customer service, think live chat. Guide that reluctant visitor who has been confusedly hovering over various elements by initiating a helpful chat session.

6) Use Browsing History for Personalized Recommendations

Did you know that 45% of online shoppers are more likely to buy from an eCommerce store that offers personalized recommendations? So, if you aren’t leveraging user history on your online store to provide a personalized shopping experience and retargeting your customers, you are probably missing out on an enormous opportunity to increase your conversion rate.  Product recommendations are the ultimate eCommerce conversion optimization tactic that you need to include in your strategy. Keep track of user data such as location, traffic sources, preferences, purchase history so you can highlight products that are on top of your customers’ minds.  One of the biggest players in the eCommerce Store space when it comes to personalization of product recommendations is Amazon. Take a look at the screenshot below. Suppose you just viewed Dan Ariely’s book on behavioral economics. This is how your homepage is going to look the next time you land on it.

Originally Published at www.vwo.com

eCommerce Homepage Best Practise for Conversion

This blog post was updated on 20/07/2016 with links to latest industry examples, statistics, and studies. Give it a read for fresh insights into tips on winning more conversions on your homepage.

The homepage of an eCommerce Website is a lot like prime-time television slot. Every product is vying to be there, but only the very best gets the slot. It can be thought of as the storefront for your website. This is where you allure, mesmerize, convince, coax, or seduce the visitor down the funnel. 

eCommerce Homepage Design

  What are those key elements which can help you in differentiating your eCommerce store from others?

Your answer can be the products and their price, right?

The consumers these days value the experience above the products and their prices displayed on your store. They are ready to pay more if their overall shopping experience is awesome on your store.

As per the latest statistics, 95% of the visitors agreed that good user experience is everything that really matters.

Significance of eCommerce Homepage Design


The Homepage is a place which helps in establishing first impression of your store. If the Homepage is not appealing enough, your visitors might not even visit your product pages. This would increase the bounce rate of your store and obviously, no products sold.

Thus, eCommerce Homepage design plays a major role in enhancing user experience. Good user experience  result to increase in sales.

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eCommerce Migration: eCommerce Business Should Consider some Factors before Migrating to Magento

Significant Factors Your Ecommerce Business Should Consider Before Migrating To Magento

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Magento has an extraordinary notoriety as an ecommerce platform. First discharged in 2007, it is a dependable choice for big business brands who are keen on developing their organisations on the web.

With more than 230,000 live stores as of now running on Magento, the platform is used by 18% of the top million websites with the most traffic. 

After its procurement by Adobe in 2018, brands utilizing the Magento programming immediately began to estimate about what was next for the organization. 

In September 2018, Magento announced that the Magento 1 product would no longer be supported by June 2020 — signaling the need for brands currently on Magento 1.x to find a new platform or replatform to Magento 2 using a data migration tool or service.

Ecommerce platform choice is an important consideration for any brand. Your ecommerce platform is the virtual storefront of your brand — any custom code, application integrations, or CMS formatting needs to be compatible with the technology used by the platform.

In short — you need to ensure that all of the puzzle pieces that compromise your tech stack work well together.

While Magento is a top choice for enterprise retailers, complaints around the complexity of the platform, paired with slow time to market and increasing development costs leave many agencies recommending other enterprise platforms like BigCommerce.

In this post, you’ll read recommendations from marketing and development agencies around the world that have collectively performed thousands of eCommerce Migrations.

You'll find solutions to questions like:

    What questions should you ask before deciding to migrate?
    Is migrating from Magento 1 to Magento 2 the right choice for your business?
    What should growing ecommerce brands do before migrating?

We sat down and spoke with 7 agencies and got the scoop.

After all — who knows better than the teams that are hired to move data, content, and storefronts on a daily basis?

Hear from them about what you should be paying attention to as you’re considering migrating from Magento 1 to Magento 2. 

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Significance and Importance of eCommerce Blog Design

If you’re new to the world of eCommerce, you’re likely hustling to learn about product sourcing, inventory management, marketing automation, running ads, and customer service optimization. Fortunately, the web is loaded with knowledge from prepared specialists with demonstrated achievement. Let’s look at 14 top eCommerce blogs to check out on your way to running a successful online store. 

eCommerce Blog Design

Launched an eCommerce Store and you expect it to earn a fortune for you without including the blog? Truly speaking, that would be an unrealistic expectation.

Consumers have become smart these days. They don’t buy a product without having complete information about it. Your blog can educate your customers about your products and brand.

This isn't the main reason of including a blog segment on your eCommerce site, There are different reasons too which are referenced below

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How eCommerce Automation is Future of eCommerce

One of the most notable technologies in this digital era is automated eCommerce. It's the disruptive force that allows entrepreneurs to save time, save money, and sell more. At last, it gives the uncommon chance to organizations to scale exponentially.


While some people identify “eCommerce Automation” with those warehouse robots retrieving items from shelves to be shipped out, it’s more than that. “Automated commerce” is an umbrella term used to refer to any software, hardware, and strategy used to automate the flow of any online or conventional business processes.

eCommerce Automation

The thing is, as a business scales, the requests and multifaceted nature additionally increment. In this article, we'll talk about what mechanized web based business precisely is, the apparatuses, and the accepted procedures.

What Is Automated eCommerce?

Automation in eCommerce is the usage of multiple software applications and related instruments that create a sequence of processes, which eventually reduces redundancy, removes disconnectivity, increases growth and efficiency, and simplifies flow. As it were, computerized eCommerce includes a nearly sans hands activity that permits the business visionary or the store supervisor to concentrate on income producing exercises as opposed to stressing over different undertakings.

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