When you improve your Email Copywriting Skills, you gain access to a whole new tool set. Sure, Email marketing can work even if you’re a lousy copywriter, but I wouldn’t want to take that chance.
You can either hire a copywriter to handle your email campaigns or you can learn email copywriting skills yourself. Either way, you need to know the basics so you can recognize good and bad examples of the form.
In theory, it’s no different from any other form of copywriting. However, it has a few unique qualities that deserve serious consideration:
When you write email copy, you must start with a specific goal. What do you want your subscribers to do after opening and reading the email?
Maybe you’re promoting a flash sale, launching a product, driving traffic to your latest blog posts, or inspiring subscribers to submit user-generated content.
Whatever the case, every word in your email should drive subscribers toward fulfilling your goal.
For instance, if you want them to buy your newest product, focus on touting its benefits for the reader. What problem can it solve? How can it help them achieve their goals?
Most importantly, why should they act right now?
Don’t worry, we’re going to get into the nuts and bolts of this process in a minute. First, though, I need you to understand how powerful email marketing can be.
Originally Published at https://www.hellobar.com/
You can either hire a copywriter to handle your email campaigns or you can learn email copywriting skills yourself. Either way, you need to know the basics so you can recognize good and bad examples of the form.
What Is Email Copywriting?
Email copywriting is the actual copy — the words — in your Email Subject Lines and body content. It’s how you express an idea to convince prospective customers to convert.In theory, it’s no different from any other form of copywriting. However, it has a few unique qualities that deserve serious consideration:
- Brevity
- High level of persuasiveness
- Emphasis on the connection between the subject line and CTA
- No fluff, filler, or tangents
How to Write Email Copy
When you write email copy, you must start with a specific goal. What do you want your subscribers to do after opening and reading the email?
Maybe you’re promoting a flash sale, launching a product, driving traffic to your latest blog posts, or inspiring subscribers to submit user-generated content.
Whatever the case, every word in your email should drive subscribers toward fulfilling your goal.
For instance, if you want them to buy your newest product, focus on touting its benefits for the reader. What problem can it solve? How can it help them achieve their goals?
Most importantly, why should they act right now?
Don’t worry, we’re going to get into the nuts and bolts of this process in a minute. First, though, I need you to understand how powerful email marketing can be.
Interesting Facts You Need to Know About Email Marketing Copywriting
Every single day, 270 billion emails fly from outbox to inbox. That’s a ton of communication.Originally Published at https://www.hellobar.com/
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