Thirty percent of US online adults cite that they would consider buying from an online retailer they had never previously purchased from, if the retailer offered detailed product information.
Consumers spend more time researching product purchases online before they buy. This makes quality product content on your eCommerce tore more important than ever. It’s all a part of a better customer experience, which can lead to an increase in your eCommerce Sales.
This article will discuss the many benefits of improving your eCommerce product management strategy and the capabilities needed to do so.
The Importance of an eCommerce Product Management Strategy
The statistic above tells all. Online sellers can no longer afford to not prioritize product management. Consumers are looking for consistent, high-quality product information.
Retailers must deliver. Or, they face the consequences of losing customers, sales, and market share.
81% of customers lead online research before they make a buy. Their exploration incorporates utilizing web crawlers like Google to analyze costs, read surveys, visit stores, and read item data.
Read More...
Consumers spend more time researching product purchases online before they buy. This makes quality product content on your eCommerce tore more important than ever. It’s all a part of a better customer experience, which can lead to an increase in your eCommerce Sales.
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| eCommerce Product Management |
This article will discuss the many benefits of improving your eCommerce product management strategy and the capabilities needed to do so.
The Importance of an eCommerce Product Management Strategy
The statistic above tells all. Online sellers can no longer afford to not prioritize product management. Consumers are looking for consistent, high-quality product information.
Retailers must deliver. Or, they face the consequences of losing customers, sales, and market share.
81% of customers lead online research before they make a buy. Their exploration incorporates utilizing web crawlers like Google to analyze costs, read surveys, visit stores, and read item data.
Read More...
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